FRENCH  ECONOMY
Agriculture & Industry

http://campus.murraystate.edu/academic/faculty/therese.saintpaul/chanel.gif


1. History and situation today

Traditional industries (long standing versus new, "High Tech " industry)

Trade-type products (wine making +e.g. barrel makers, etc.);  silk/ leather products/special cheeses and foods…

e.g MICHELIN : an old industry that evolved to be global! http://www.aventure-michelin.com/virtual-visit.php

   BOIRON : leader in traditional homeopathy

   HERMES: silk – leather products (luxury)

ECONOMICTOURISM http://fr.franceguide.com/Thematiques/Tourisme-de-Decouverte-Economique/Tourisme-industriel-de-surprise-en-surprise.html?nodeID=194&EditoID=215276

Three economic sectors:
Primary (raw materials: agriculture/mining/energy. 

.Agriculture,    Energy/nuclear/  energy:decline of coal= alternative)  

Secondary (transformation of raw materials into products: industry)
Tertiary (services to sell or facilitate the process:retail/ banking/consultants, lawyers, etc...;transportation/telecommunications/postal services/ utilities etc.)

2. KEY economic sectors &main French companies:

Nuclear energy [EDF]
Agri-foods : wine, cereals, milk products, sugar beets, oil seeds 
                       [DANONE(food production) /SEITA: tobacco company]
Luxury products: -fashion/clothes- perfumes, leather goods, glassware
                                [HERMES/CARTIER/VUITTON]
Pharmaceuticals/COSMETICS    [SANOFI/ RHONE POULENC/ L'OREAL/BOIRON ]
Automobile industry     [RENAULT/PEUGEOT/ MATRA  engines]
Materials processing:  [metal PECHINEY, steel USINOR, glass,  STGOBAIN,
                                          rubber MICHELIN,cement  LAFARGE]
Construction/civil engineering [BOUYGUES]
Telecommunication [FRANCE-TELECOM/ALCATEL-LUCENT TECHNOLOGIES]
Aerospace[AEROSPATIALE part of the consortium AIRBUS INDUSTRIES , subsidiary of EADS Industries (European)


http://campus.murraystate.edu/academic/faculty/therese.saintpaul/boule_bleue_brillante.gif France and High Tech in the 21st century.

  • GENERAL TOPICS: High Tech, Telematics, Transportation, Aerospace, Biotech.

Intro: French Nobel prizes and fundamental research in physics/chemistry/medecine/engineering:

Pierre & Marie Curie, Louis Pasteur, Henri Becquerel (Radioactivity),
Pierre-Gilles De Gennes (NOBEL 1991 in Nuclear Physics), Roland Moreno (Electronics: Smart Card),
AIDS virus, Pill RU486, Genetics (Human genome).

1-Fundamental Research & French Discoveries:
2-New technologies:transportation, energy, civil engineering:
3-Main French Research establishments
 
French applied research: High Tech-Engineering/ Electronics
( stems from very high competitive education in the field of engineering)
1/- Transportation


 

Give some destinations (main TGV lines from Paris--> main cities in and outside of French borders http://www.raileurope.com/us/index.htm)
EUROSTAR?
THALYS?

RATP  Paris transportation system and  RER Paris and surroundings train system 
AIR FRANCE: national airline

2/. Telecommunication :  telematics

Telecommunication [FRANCE-TELECOM/MINITEL >France Télécom; ALCATEL-LUCENT TECHNOLOGIES]
 
3/. Electronics: SMART CARD (Carte à Puce/ with a chip)
4/. AEROSPACE:   Aerospace industry---based in Toulouse

  • Former Concorde (Franco-British consortium)
  • AIRBUS: aircraft manufacture - European Consortium.  Only rival to Boeing.
  • ARIANE: Satellite launcher- Rocket

http://campus.murraystate.edu/academic/faculty/therese.saintpaul/ariane2.jpg

  • Weapon and military industry : France is the fifth largest arms exporter world-wide and its trade surplus has been averaging over 30 billion francs ($5 billion).  This is a strategic, high-tech industry which is heavily dependent on the government, which decides on procurement programmes through the intermediary of the Délégation générale à l'armement (weapons procurement agency)  and controls exports.  It is dominated by large companies: GIAT-Industries for land-based equipment, Dassault and Matra-Aérospatiale for aircraft, Matra-Aérospatiale and Thomson-CSF for missiles.

5/. Biotechnology : France is well-placed, be it in the area of fermentation, flavourings or the genetics: bovine. 

Seeds (genetic research and engineering used especially in agriculture to develop new seeds(Company: Novartis)

N.B Law is against the private use of Genetically Modified Organisms (GMO) in agriculture in France

Biotechnology is a very varied field with spin-offs in many economic sectors: pharmaceuticals, with
               antibiotics, the agri-foodstuffs industry, with the use of enzymes in the dairy
               industry, horticulture, and the energy and environmental industries, with the production
               of diester and ethanol.  Indeed, the green-technology industry now has a turnover of 30
               billion francs ($5 billion).  Water treatment is the leading activity, followed by air
               purification and waste processing.

 



3. LARGE  FRENCH COMPANIES AND SOME of their US SUBSIDIARIES 
AXA (The Equitable)----------------------- insurance
CARREFOUR  /AUCHAN---------------- Supermarkets-Distribution
ELF AQUITAINE* (Elf Atochem North America, Sanofi, Taxasgulf)-------- petrochemicals
MICHELIN (Uniroyal-Goodrich)--------- tires
PECHINEY *(American National Can) packaging
RENAULT *(Mac trucks) Car manufacture (30% privatized) 
RHONE-POULENC* (Rorer, Applied Immune Sciences) chemicals, pharmaceuticals
SAINT GOBAIN (Norton, Certainteed) construction materials
SNECMA (CFM International) jet engines /DASSAULT
TOTAL (Vickers, Sartomer) petroleum products
USINOR/SACILOR/Mittal (Francosteel, J & L Specialty Steel, etc.) metal fabrications
DANONE (food products)
L'OREAL (cosmetics)
LAFARGE  (Western Mobile Inc., Lafarge Inc.) Ciment, aggregates
BOIRON (Boiron, USA).  Homeopathic medecines
LIMAGRAIN (Ferry Morse Seeds)-seeds.

4.  AGRICULTURE Primary sector

  • -- AGRI-BUSINESS: France is number one in agriculture in Europe (click: Economy and social situation) .It is also the world's second largest exporter of agri-foodstuffs, behind the USA.  
  • Common Agricultural Policy (European Union).

Key words:
---
CAP : Common Agricultural Policy (European Union) 
---Agriculture is France's oldest asset:
second biggest worldwide exporter.

-   Biggest producer of sugar-beet in the EU(European Union) second biggest worldwide 
-   the world's second biggest wine producer (1st: Italy)
-   EU's second biggest and world's fifth biggest milk producer (UE -premier milk exporter )
-   Biggest producer of cereals in the EU and fifth biggest worldwide.
-  France exports more wine, cattle, poultry, apples and sunflower products than any other country

and is the second biggest exporter of cereals, cheese, milk, sugar and rapeseed.
France owes these results to the hard work and professionalism of its farmers  

·  Greener agriculture/ Anti GMO/ Organic Farming :http://campus.murraystate.edu/academic/faculty/therese.saintpaul/MACDO1.jpghttp://campus.murraystate.edu/academic/faculty/therese.saintpaul/ogm1.jpg  http://campus.murraystate.edu/academic/faculty/therese.saintpaul/eviansm.gif

·  recent trend: Magazine LABEL FRANCE no 45

5.  SERVICE INDUSTRY: Tertiary sector (services/retail/ banking/consultants, lawyers, etc...;transportation/telecommunications/postal services/ utilities etc.)

  • AIR LINES: AIR FRANCE  
    Big Stores: AUCHAN/ CARREFOUR /Hypermarkets
    Banks: Crédit Agricole, P&T (Banking Service), BNP* (Paris National Bank), Paribas*: (*Banks privatized between 1986 and 1994-6)
     INSURANCE: AXA
    TOURISM: CLUB MED: Tourism 
    TRANSPORTATION: Railways SNCF (Train and TGV;  Subway e.g. RATP (Paris subway system); VAL (automatic public transportation)
    POSTAL SYSTEM: P&T   
    Postal and Telecommunications Services

Public companies: services/utilities (tertiary sector)

  • PUBLIC UTILITIES:  mandatory RECYCLING Pick up  + container parks, free drop off (for plastic, glass, metal, wood, foam, textiles, toxic products, construction materials, paper, cardboard, oils -cooking and engine- and connection with recycling companies for manufacturing recycled products (e.g sweaters/blankets/textiles with plastic bottles)
  • EDF  :  Energy---- French  nuclear plant system and alternative energies WIND, SOLAR, TIDAL, by-products e.g refuse incineration, bagasse (from sugar cane processing)
  • GDF :   Energy---- French  Natural Gas.
  • SNCF:  National Railway Company (owns TGV  Train Grande Vitesse or High Speed Train)

Public /nationalized (state owned companies) and privatized industries.
Key words: --Nationalization/ privatization of a series of companies of all sectors of the economy.

  • in 1981 wave of nationalizations of private companies :The Left: nationalizes many banks and industries
  • in 1986 wave of privatizations by the Right -wing government in power, implemented policies such as privatization, decentralization and a more open economy . These have gradually helped the French economy's liberal transition.  Under President Mitterrand, in 1986, then Prime Minister Jacques Chirac first launched the privatization program of 13 state companies (Bank Paribas, Bank Indosuez, Société Générale, Matra...).
  • in 1993, 1994 and 1995: privatizations of much of the financial (BNP) and insurance (UAP)sectors and Pechiney and Usinor-Sacilor/Mittal, Europe's largest steel-maker. RHONE POULENC (Chemicals), ELF -AQUITAINE (Petrochemicals), SEITA (French tobacco industry=monopoly), 30% of RENAULT privatized=mixed economy(car industry), THOMSON (electrics)...

6.-IMPORTANCE OF DECENTRALIZATION (=away from Paris!)
D
ATAR:  Delegation of administrative power to Regional authorities by law in 1982, began in 1972, with the regionalisation

  • Creation of TECHNOPOLES = Science & Industry parks in different parts of France 
  • E.g Sophia Antipolis (nr. Nice, South of France), the largest in Europe or of the Futuroscope ( Poitiers). http://campus.murraystate.edu/academic/faculty/therese.saintpaul/poitiersfuturoscope.jpg(Futuroscope, Poitiers).
  • IFA: INVEST IN FRANCE AGENCY for the DATAR abroad. 
    ==promotes Foreign Investments and gives economic development, incentives.

7.  FRENCH EXPORTS:
                                   Aircraft : 2nd 
                          Computers : 5th 
                          Medicines : 4th 
                          Automobiles : 4th 
                          Women's clothing : 4th 
                          Perfumes : 1st 
                          Wines : 2nd 
                          Cheeses : 2nd

8. NEW TREND: SUSTAINABLE DEVELOPMENT all big companies must curb emission, and pollutants and have S.D. in their mission statements

i.e triple bottom line goal: economic, environmental and social
GREEN, ETHICALLY & SOCIALLY RESPONSIBLE  COMPANIES...In line with the European Union green laws

Fair Trade focus  http://campus.murraystate.edu/academic/faculty/therese.saintpaul/altereco.jpg       http://campus.murraystate.edu/academic/faculty/therese.saintpaul/envirocover.jpg        http://campus.murraystate.edu/academic/faculty/therese.saintpaul/fig1macdocrocs.jpg


 

9. Products?Brand Names?

BOUYGUES]
Telecommunication [
FRANCE-TELECOM/ALCATEL-LUCENT EVIAN
Airbus 
Gauloises, Gitanes 
Air France 
Lacoste 
Ariane
Bic 
Michelin 
St Emillion/Sauvignon/Sancerre/Merlot
Chateau Margaux
wine 
Mirage 
Le Monde 
Camembert 
Cognac 
Novotel
Dior
Carrefour/ Leclerc/Auchan
HERMES
Jean Paul Gaultier
Adidas
SNCF
L'Oreal
La Redoute/Trois Suisses
BOIRON 


CARTIER
BNP 
PEUGEOT
Moet et Chandon
Chanel 
RENAULT
Rossignol 
TGV 
Citroën 
VUITTON 
Club Med 
LAFARGE
Le Creuset
Yves St Laurent
Kronenbourg 
Perrier  (Swiss)
DANONE
Guerlain
-> MATRA 
Minitel
FRANCE-TELECOM
Wannadoo
EDF
 

http://campus.murraystate.edu/academic/faculty/therese.saintpaul/Bullet5.gifDid you know that wine in France is cheaper than bottled water?  And bottled water is cheaper than in the US!

General questionnaire

 

1. What do the DATAR and the IFA stand for?

2. What is a Public company in France? Give an example.
3. What does privatizing a company mean? -what is a nationalized company? Give an example.

4. Give 2 areas of agri-business in which the French are among the world leaders. What is the role of the CAP?

5.  Name companies that are leaders in the industry

6. What is a French Hypermarket? Name one.

7. What are France's traditional industries?
What are France's new industries? (High tech, new technologies...)

8. Lafarge is the leader of a new trend in the industry, what is it?

9. Give 5 names of famous brands of French products (give the name and the product)

10.  What is the main energetic resource of France?

11. Give 2 sectors in which the French have US subsidiaries

12. What sector of the industry does FRANCE-TELECOM belong to?

13. The new trends in French industry: Sustainability/ environmental commitment of the Industry and the European green laws: give 3 examples.