Professor (Tenured)
Management & Marketing Department
| Degrees: | |
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DOCTORAL DEGREE: |
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| Name of degree:
Degree granting institution: Major field: Minor fields: Dissertation title: |
Ph.D.
Univ. Of South Carolina Marketing Urban Economics & Organizational Behavior “A Field Laboratory Experiment of the Effects of Expenditure Level and Individual Attributes on Consumer Product and Brand Choice Behavior” |
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MASTERS DEGREE: |
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| Name of degree:
Degree granting institution: Major field of study: |
MBA
Univ. of Michigan General |
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BACHELORS DEGREE: |
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| Name of degree:
Degree granting institution: Major field of study: |
BBA
Univ. of Michigan General |
| Work related experience: | |
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Organization |
Position Title |
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Univ. of South Carolina H.J. Heinz, Inc. Robert Morris College |
Research Asst. Assoc. Product Mgr. Instructor |
| Recent Articles and Papers Published in Blind Review Publications: |
"Asia's Limping Tiger: The State of Thailand's E-Commerce," Proceedings of Academy of Business Disciplines National Conference, November 2000. With David Hood. |
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"East Versus West: The Struggle to Create a Workable Economic Model in Modern Thailand," Proceedings of Academy of Business Disciplines National Conference, November 2000. With Wisaneu Krutngeon. |
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“The Influence of Culture on Global Economics: A Comparison of the U.S. Savings and Loan Crisis to the Thailand Bank Crisis,” Proceedings of Academy of Business Disciplines National Conference, December 1999. With Pritsadang Engchanil. |
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“Improving the Quality of Marketing Instruction: Tools Borrowed from the Manufacturing Sector,” Marketing Education Review, Fall 1994. With W.G. Mangold. |
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“A Point-Counterpoint Classroom Exercise,” Marketing Education Review, Summer 1992. With G. Brockway and S. McNeely. |
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“Elementary School Counselors: A Plan for Marketing Their Services under the New Education Reform,” Elementary School Guidance & Counseling, October 992. With T. Halcomb. |
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“The Product-Market Report: A Term Project for the Principles of Marketing course,” Marketing Education Review, Spring 1992. With G. Brockway and F. Miller. |
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“Lobbying for Elementary Counselors: A Video Marketing Strategy,” Journal of Counseling and Development, Vol. 70, May/June 1992. With T. Halcomb. |
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| Recent Cases Published: |
“Harley-Davidson Motor Company,” in Basic Marketing, 13th Ed., by E.J. McCarthy and W.D. Perreault, 1999. |
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“Papa John’s International, Inc.,” in Basic Marketing, 13th Ed., by E.J. McCarthy and W.D. Perreault, 1999. |
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| Video Scripts: |
Phillip B. Niffenegger (1999), “Global Automakers Battle for their Share of the Luxury Segment,” Burr Ridge, Ill: IRWIN. |
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Phillip B. Niffenegger (1999), “Polk Audio: The Development of the New Dynamic Balance Product,” Burr Ridge, Ill: IRWIN. |
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| Service to the University: (Committees, etc.) |
Editorial Board, Business and Public Affairs, 1990-1999. |
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College Promotion Committee, 1999. |
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Advisor to the Thai Student Association, 1999. |
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| Service
to the Community:
(Consulting, seminars, speeches, etc.) |
“Strategies for developing a Marketing Database,” presentation to Murray Tourism Commission, September 20, 1995. With G. Brockway. |
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Main Street Murray: Economic Restructuring and Marketing Committees, 1999. |
Last updated 09 November 1999. ©Murray State University, 1999
Send comments or questions to Dr.
Phillip B. Niffenegger
This page designed by David G. Hood