COURSE SYLLABUS OUTLINE

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MURRAY STATE UNIVERSITY
COURSE SYLLABUS

DEPARTMENT: Health, Physical Education and Recreation
COURSE NUMBER: HEA 320 CREDIT HOURS: 3.0

I. TITLE: Planning Effective Health Education Programs

II. CATALOG DESCRIPTION: This course is designed to address planning for health education and health promotion programs. Topics include theoretical foundations of health, community analysis, establishing priorities, developing goals and objectives, locating resources and services, methodologies to meet identified objectives, program implementation and program evaluation.

III. PURPOSE: The purpose of HEA 320 is to help the health education student learn planning skills and simulate health education planning experiences.

IV. COURSE OBJECTIVES: In this course the successful student will:

A. Perform a community assessment: (NTS 4, 6)

Choose an appropriate assessment methodology for a given population;
Obtain permission to carry out assessment;
Perform community assessment using appropriate tools and methodologies.

B. Involve the community in planning: (NTS 6)

Design written communications soliciting participation/permission for program to those who will be involved;
Schedule commitments from participants;
Seek input from decision makers;
Incorporate ideas and recommendations into the planning process;
Design a public relations plan to keep the community informed.

C. Formulate appropriate and measurable program objectives: (NTS 4)

Write objectives which are achievable and measurable;
Design broadly stated, operational objectives.

D. Develop a plan for a health education program: (NTS 8)

Determine priority health issues;
Analyze possible causes of health problems;
Determine the range of health information needed;
Determine scope and sequence;
Organize the subject areas.

E. Design educational programs to meet program objectives: (NTS 1)

Match learning activities with the stated objectives;
Formulate a variety of alternative educational methods;
Select strategies best suited to implement the objectives;
Plan a sequence of learning experiences.

F. Select methods and media best suited to implement the objectives: (NTS 2)

Examine learning characteristics, legal aspects, feasibility, and other considerations influencing choices among methods and materials;
Determine the availability of resources;
Evaluate alternative methods and techniques capable of facilitating program objectives.

G. Select effective resource materials: (NTS 8)

Gather educational material of value to the given audience;
Evaluate the appropriateness of resource materials for given audiences;
Examine processes of acquisition;
Compare and contrast different methods for distributing educational materials.

H. Develop plan to assess achievement of program objectives: (NTS 4)

Determine standards of performance;
Determine scope of the evaluation;
Select appropriate methods for evaluating program effectiveness;
Design a time line for administration of the tests and activities specified in the plan;
Analyze resulting evaluation data.

I. Make plans for revisions based on program evaluation. (NTS 5)
J. Report effectiveness of educational programs in achieving proposed objectives. (NTS 5)

V. CONTENT OUTLINE:

A. Planning Process
B. Community Mobilization
C. Community Assessment
D. Target Audience Analysis
E. Scope and Sequence of program
F. Resources and Constraints
G. Curriculum Development
H. Program Implementation
I. Program Evaluation

VI. INSTRUCTIONAL ACTIVITIES: Lecture, case studies, authentic assessment tasks, demonstration, group discussion, team planning, real-life simulations, planning for evaluations, and application of techniques.

VII. FIELD AND CLINICAL EXPERIENCES: Students will participate in planning projects with area agencies and organizations.

VIII. RESOURCES: Internet, Waterfield Library, Campus Commuter Labs, Local Health Organizations.

IX. GRADING PROCEDURES: Assignment of grades for HEA 320 is determined by: written exams covering textbook information and class activities; participation, preparation and presentation of health education programs; and participation in class activities and performance events.

X. ATTENDANCE POLICY: Students are expected to attend all class sessions unless illness or other acceptable reasons warrant absence. Please notify the instructor prior to absence. Under no circumstances shall a student miss more than 10% of total class meetings. For each absence beyond two (2), ten points per day will be deducted from a student’s final point total.

XI. ACADEMIC HONESTY POLICY: Evidence of cheating/plagiarism will result in a score of zero for the exam or project concerned. Evidence of subsequent academic dishonesty will result in a failing grade for the course.

XII. TEXTS:

Program Planning for Health Education and Promotion

^nd

Kane, W. (1993) Step by Step to Comprehensive School Health: The Program Planning Guide. Santa Cruz, Ca: ETR Associates.

Course Packet (K. Miller, Spring 2000): Purchase at Copy Plus, 1301 Chestnut, 753-7117.

XIII. PREREQUISITES: HEA 150 or permission of chair. This course may be taken by junior or senior health education majors/minors.

Note: Instructors of HEA 320 reserve the right to make changes in the course syllabus and notify students when changes are made.