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·
Neale, Larry, Theresa B. Flaherty,
Glynn Mangold, and Lee Hunter (2009), ”Student Led Learning
Communities,” in Advances in Marketing:
Embracing Challenges & Change – A Global Perspective William J. Kehoe and Linda K. Whitten,
Editors. Tuscaloosa, AL: Society for
Marketing Advances, 2009,
p. 5
- Faulds,
David J., W. Glynn Mangold, and P.S. Raju (2009), “Big Red, Ltd.” Journal of Business Case Studies,
(September/October), Volume 5, Number 5, pp. 29-54.
- Mangold,
W. Glynn and David J. Faulds (2009), “The New “Hybrid” Element Of The
Promotion Mix,” Business Horizons,
(July/August), Volume 52, Number 4, pp. 357-365.
- Faulds,
David J., Stephan F. Gohmann, and W. Glynn Mangold (2008), “The Role Of
Disqualification Factors And Double Counting In Estimating The Market
Potential For Consumer Services,” Journal
of Services Marketing, Volume 22, Number 6, pp. 479-491.
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- Miller,
Fred L., Terence L. Holmes, and W. Glynn Mangold (2007), “Integrating
Geographic Information Systems (GIS)
Into The Marketing Curriculum,” Marketing
Education Review, (Fall), Volume 17, Number 3, pp. 49-63.
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- Mangold,
W. Glynn and Sandra Jeanquart Miles (2007), “The Employee Brand: Is Yours An All Star?” Business Horizons,
(September-October), volume 50, number 5, pp. 423-433.
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- Miles, Sandra Jeanquart and W. Glynn
Mangold (2007), “Growing The Employee Brand At ASI: A Case Study?” Journal Of Leadership And Organizational Studies, August,
Volume 14, Number 1, pp. 77-85.
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- Miller,
Fred, Terry Holmes, and Glynn Mangold (2006), “Integrating GIS Applications into Business Courses Using
Online Business Geographics Modules,” Journal of Education for Business, (November-December),
volume 82, number 2, pp. 74-79.
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- Miles,
Sandra Jeanquart and Glynn Mangold (2005), “Positioning Southwest
Airlines Through Employee Branding,” Business Horizons,
(November-December), volume 48, number 6, pp. 535-545.
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- Miles,
Sandra Jeanquart and Glynn Mangold (2004), “A Conceptualization of the
Employee Branding Process,” Journal of Relationship Marketing,
volume 3, number 2/3, pp. 65-87.
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- Lemos,
Lou, W. Glynn Mangold, and Gerry Nkombo Muuka (2004), “An Examination of
the Profitability of Stockholder Oriented Versus Profit-Oriented
Companies, Journal of Development Alternatives and Area Studies,
(March-June), volume 23, number 1 & 2, pp. 57-71.
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- Mangold,
W. Glynn and Gary R. Brockway (2002), "A Longitudinal Analysis of
Retail Trade Flows in Western Kentucky," Journal of Business and
Public Affairs, (Fall), Volume 29, Number 1, pp. 25-34.
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- Sandy
Jeanquart Miles and Glynn Mangold (2002), "The impact of team
leader performance on team member satisfaction: the subordinate's
perspective," Team Performance Management: An
International Journal, volume 8, number 5/6, pp. 113-121.
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- Miles,
Sandy Jeanquart and Glynn Mangold (2002), “Effect of Team Members’ Perceptions
of Team Leader Performance, Conflict Resolution, and Openness in
Communication on Team Member Satisfaction” in Proceedings of the Midwest
Academy of
Management (CD ROM)
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- Miles,
Sandy J. and Glynn Mangold (2001), “An Examination of the Impact of
Individual Team Member Characteristics on Team Performance and Member
Satisfaction,” Journal of Business
& Public Affairs, (Fall) 28 (2), 34-40.
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- Mangold,
Glynn and Robert A. Seay (2001), “E-Commerce and Its Implications for
the Accounting Industry, in Proceedings of the 2nd World Congress on
the Management of Electronic Commerce (CDROM), McMaster University,
Hamilton, Ontario
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- Miller,
Fred and Glynn Mangold (2001), “Geodemographic Profiling in
Entrepreneurial eCommerce,” in Proceedings of the 2nd World Congress
on the Management of Electronic Commerce (CDROM), McMaster
University, Hamilton, Ontario
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- Mangold,
W. Glynn, Fred Miller, and Gary R. Brockway (1999), "Word-Of-Mouth
Communication in the Service Marketplace" Journal of Services
Marketing, 13 (1), 73-89.
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- Mangold,
W. Glynn, Fred Miller, and Gary R. Brockway (1997), "Word-Of-Mouth
Communication, Personal Experience and Satisfaction in the Service
Purchase Decision," in Marketing: Innovative
Diversity, Proceedings of the 1997 Atlantic Marketing Association,
Vol. XII, Jerry W. Wilson, ed. Madison, WI:
Omnipress, Inc., pp. 58-67.
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- Mangold,
W. Glynn and Gary R. Brockway (1997), "Retail Trade Flows in Western Kentucky: An Economic Update," Business
and Public Affairs, 23 (2), (Spring), 11-16.
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- Miller,
Fred and W. Glynn Mangold (1996), "Developing Information
Technology Skills in the Marketing Curriculum," Marketing
Education Review, 6 (1), (Spring), 31-39.
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- Faulds,
David J. and W. Glynn Mangold (1995), "Service Quality in the
Distributor-Retailer Dyad: Empirical Results," Journal of
Marketing Channels, 4 (3), 95-112.
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- Raju,
P.S., Subhash C. Lonial, and W. Glynn Mangold (1995), "Differential
Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience
on Decision Making: An Exploratory Investigation," Journal
of Consumer Psychology, 4 (2), 153-180.
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- Wagner,
Henry C., David Fleming, W. Glynn Mangold, and Raymond L. LaForge
(1994), "Relationship Marketing in Health Care," Journal
of Health Care Marketing, 14(4), (Winter), 42-47.
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- Mangold,
W. Glynn, Gary R. Brockway, and Phillip Niffenegger (1994),
"Improving the Quality of Marketing Instruction: Tools
Borrowed From the Manufacturing Sector," Marketing Education
Review, 4 (3) (Fall), 16-21.
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- Mangold,
W. Glynn and David J. Faulds (1993), "Service Quality in a Retail
Channel System," Journal of Services Marketing, 7 (4),
4-10.
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- Raju,
P.S., Subhash C. Lonial, and W. Glynn Mangold (1993), "Subjective,
Objective, and Experience-Based Knowledge: A Comparison in the
Decision-Making Context," Proceedings of the 1993 Academy of Marketing Science Conference.
(published as a one-page abstract at the authors' request)
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- Yash
Gupta, Subhash Lonial, and W. Glynn Mangold (1992), "An Empirical
Examination of the Strategic Orientation of JIT Manufacturers versus
Non-JIT Manufacturers," Computer- Integrated Manufacturing
Systems, 5 (3) (August), 181-189.
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- Emin
Babakus and W. Glynn Mangold (1992), "Adapting the 'SERVQUAL' Scale
to Hospital Services: An Empirical Investigation," HSR:
Health Services Research 26 (6) (February), 767-786.
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- W.
Glynn Mangold and Emin Babakus (1991), "Service Quality: The
Front-Stage vs. the Back- Stage Perspective," Journal of
Services Marketing 5 (4) (Fall) 59-70.
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- Yash
P. Gupta, Subhash C. Lonial, and W. Glynn Mangold (1991), "An
Examination of the Relationship Between Manufacturing Strategy and
Marketing Objectives," International Journal of Operations and
Production Management 11 (10), 33-43
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- Yash
Gupta, Subhash Lonial, and W. Glynn Mangold (1991), "An Empirical
Examination of the Characteristics of JIT Manufacturers Vis-a-Vis
Non-JIT Manufacturers," Manufacturing Review 4 (2)
(June)
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- W.
Glynn Mangold, Gary R. Brockway, and Ronald W. Clement (1990),
"First-Aid for Flat Sales," Business and Economic Review
36 (4) (July-August-September)
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- W.
Glynn Mangold, C.L. Abercrombie, Robert Berl, and Louis Pol, (1990),
"Reaching Patients Who Are New to the Community," Journal
of Dental Practice Administration 7 (2) (April/June)
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- W.
Glynn Mangold and Emin Babakus (1990), "Monitoring Service
Quality," Review of Business 11 (4) (Spring)
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- Emin
Babakus and W. Glynn Mangold (1989), "Adapting the 'SERVQUAL' Scale
to the Health Care Environment: An Empirical Assessment," in Enhancing
Knowledge Development in Marketing, Paul Bloom et al., eds. Chicago:
American Marketing Assn. (published as a one-page abstract at the
authors' request)
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- W.
Glynn Mangold and Gary R. Brockway (1988), "An Analysis of
Metropolitan Retail Trade Centers in Arkansas," Arkansas
Business and Economic Review 21 (3)
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- Gary
R. Brockway and W. Glynn Mangold (1988), "The Sales Conversion
Index: A Method for Analyzing Small Business Market
Opportunities," Journal of Small Business Management 26 (2)
(April 1988).
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- W.
Glynn Mangold and Gary R. Brockway (1988), "An Analysis of Retail
Trade Flows in Selected West Kentucky Counties," Business and
Public Affairs 14 (2) (Spring).
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- W.
Glynn Mangold (1987), "Use of Commercial Sources of Information in
the Purchase of Professional Services: What the Literature Tells
Us," Journal of Professional Services Marketing 1(3)
(Fall).
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- W.
Glynn Mangold; Robert Berl; Louis Pol; and C.L. Abercrombie (1987),
"Analysis of Consumer Reliance on Personal and Nonpersonal Sources
of Professional Service Information," Journal of Professional
Services Marketing 1(3) (Spring).
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- W.
Glynn Mangold (1987), "Teaching Sales Management Skills Through
Self-Selling: A Model and Its Application," Journal of
Midwest Marketing (Spring). [NOTE: This publication
constitutes the proceedings of the Midwest Marketing Association's 1987
annual meeting and should be considered a proceedings rather than a
journal.]
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- W.
Glynn Mangold; Louis Pol; C.L. Abercrombie; and Robert Berl (1986),
"New Residents' Preferences for Dental Service Information," Journal
of the American Dental Association, 112 (June), 840-843.
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Books
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- Mangold,
W. Glynn (1995), Marketing Careers, Marketing in Other Careers, and
Marketing Your Career, Chicago:
Richard D. Irwin, Inc.
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Chapters in Edited Books
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- Miles,
Sandra Jeanquart and Glynn Mangold (2004), “A Conceptualization of the
Employee Branding Process.” In Internal
Relationship Management: Linking
Human Resources to Marketing Performance, Edited by Michael D.
Hartline and David Bejou. Best
Business Books: New York, NY,
pp. 65-87.
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Software
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- Mangold,
W. Glynn (1996), Marketing Careers Software, Chicago: Richard D. Irwin, Inc.
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Cases
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- W.
Glynn Mangold (1995), "Jewish Hospital, Louisville, Kentucky,"
published in Basic Marketing, 12th edition, by McCarthy and
Perreault, Homewood,
IL: Richard D.
Irwin, Inc., pp. 723- 725.
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Video scripts
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- W.
Glynn Mangold (1995), "Jewish Hospital, Louisville, Kentucky,"
Homewood, IL: Richard D. Irwin.
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|
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- W.
Glynn Mangold (1993), "Getting the Product To The Customer:
The Pepsi Channel of Distribution," Homewood, IL:
Richard D. Irwin.
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|
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- W.
Glynn Mangold (1993), "Services Marketing: A Focus On
Quality," Homewood,
IL: Richard D.
Irwin.
|
|
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- W.
Glynn Mangold (1991), "Using Focus Groups," Louisville, KY,
Kentucky
Telebanking Network.
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- W.
Glynn Mangold (1991), "The Psychology of Waiting Lines," Louisville, KY,
Kentucky
Telebanking Network.
|
|
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- W.
Glynn Mangold (1991), "Marketing Research: What It Will Do
For You, How and When To Buy It," Louisville, KY,
Kentucky
Telebanking Network.
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|
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- W.
Glynn Mangold (1991), "The Atmosphere of Your Bank," Louisville, KY,
Kentucky
Telebanking Network.
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Other non-refereed
publications
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- W.
Glynn Mangold (1995), Teaching notes to accompany: "Jewish
Hospital, Louisville, Kentucky," in Instructor's Manual to
Accompany the Teaching Videos for Basic Marketing, 12th edition
by Perreault and McCarthy, Homewood, IL: Richard D. Irwin, Inc.,
pp.100-104.
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|
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- W.
Glynn Mangold (1993), Teaching notes to accompany: "Services
Marketing: A Focus On Quality," in Instructor's Manual to
Accompany the Teaching Videos for Basic Marketing by McCarthy and
Perreault, Homewood,
IL: Richard D.
Irwin, Inc., pp. 73-79.
|
|
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- W.
Glynn Mangold (1993), Teaching notes to accompany: "Getting the
Product To The Customer: The Pepsi Channel of Distribution,"
in Instructor's Manual to Accompany the Teaching Videos for Basic
Marketing by McCarthy and Perreault, Homewood, IL: Richard D.
Irwin, Inc., pp. 41-47.
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|
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- W.
Glynn Mangold (1990), "Selling Tools for Your Business," Economic
Outlook 3 (2) (June)
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|
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- W.
Glynn Mangold (1990), "Marketing Tools Help Your Business," Economic
Outlook 3 (1) (March)
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- W.
Glynn Mangold (1989-90), "The Ethics of Attorney Advertising:
The Other Side of the Story," News Action (newsletter
of the Midwest Marketing Association) (Winter)
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Book Review
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Sales Management:
Concepts, Practices, and Cases by Eugene M. Johnson, David L. Kurtz, and
Eberhard E. Scheuing. Journal of Personal Selling and Sales Management
7(1) (May 1987).
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- Mangold,
Glynn and Robert A. Seay (2001), “E-Commerce and Its Implications for
the Accounting Industry," presented at the annual meeting of
the 2nd World Congress on the Management of Electronic Commerce,
McMaster University, Hamilton, Ontario (January 17-19, 2001)
- Miller,
Fred and Glynn Mangold (2001), “Geodemographic Profiling in
Entrepreneurial eCommerce,” presented at the annual meeting of the
2nd World Congress on the Management of Electronic Commerce, McMaster
University, Hamilton, Ontario (January 17-19, 2001)
- Mangold,
W. Glynn (2000), “Electronic Commerce in the Principles of Marketing
Class,” presented at the Ken-Tenn 7th Annual Business School Conference
(March 24,2000).
|
- Mangold,
W. Glynn, Fred Miller, and Gary R. Brockway (1997), "Word-Of-Mouth
Communication, Personal Experience and Satisfaction in the Service
Purchase Decision," presented at the 1997 Atlantic Marketing
Association Conference held October 8-11, 1997
|
- Gary
Brockway and Glynn Mangold, "Small Group Activities and Adjustments
for Individual Classes." Presented at the MSU College
of Business and Public Affairs' Faculty Development Seminar (April 2,
1997).
|
- Glynn
Mangold, "Managing Group Learning -- Student Projects,"
Presented to faculty members from area community colleges at Murray State University's
Curris Center (March 20, 1997)
|
- Glynn
Mangold and Gary Brockway, "Managing Group Learning -- Student
Projects," Presented at the MidSouth Marketing Educators'
Conference (April 25, 1996).
|
- Gary
Brockway and Glynn Mangold, "Small Group Methodologies for the
Classroom: Enhancing Learning Through Teamwork." Presented at
the MSU College of Business and Public
Affairs' Faculty Development Seminar (March 25, 1996).
|
- Mike
Lanier and W. Glynn Mangold, "Small Group Methodologies for the
Classroom: Enhancing Learning Through Teamwork." Presented at
the UTM, APSU, MSU Business Conference (November, 1995).
|
- W.
Glynn Mangold, "Total Quality Management Issues in Higher
Education." Presented at the UTM, APSU, MSU Business
Conference (October, 1994).
|
- Richard
D. Blondell, M.D., Judith L. Snyder, M.P.A., and Glynn Mangold, D.B.A.,
"Beyond Practice Management." Presented at the 24th
Annual Spring Conference of the Society of Teachers of Family Medicine
entitled, "Challenging Assumptions: Implications for the
Future" (May, 1991).
|
- W.
Glynn Mangold, "Communicating With Your Patients -- Sources and
Types of Information." Presented at the annual meeting of the
Kentucky Dental Association entitled, "Brushing Up for the
90s" (April, 1991).
|
- Yash
Gupta, Glynn Mangold, and Subhash Lonial, "Just-in-time Manufacturing
Systems and the Strategic Orientation of Organizations."
Presented at the 30th joint national meeting of the Operations Research
Society of America/The Institute of Management Sciences (Fall,
1990).
|
- W.
Glynn Mangold, David W. Finn, and Emin Babakus (co-panelists),
"Issues in the Conceptualization and Measurement of Service
Quality." Panel discussion at a special session of the
Spring, 1990 Southwestern Marketing Association Conference.
|
- Emin
Babakus and W. Glynn Mangold, "Measuring Hospital Service
Quality: An Assessment of the SERVQUAL Scale." Presented at
the American Marketing Association's 1989 Summer Educators'
Conference.
|
- W.
Glynn Mangold, "Teaching Sales Management Skills Through
Self-Selling: A Model and Its Application." Presented
at the Spring, 1987 meeting of the Midwest Marketing Association
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