Murray State University University Department of Management and Marketing Dr. Glynn Mangold

PUBLICATIONS & PRESENTATIONS

Refereed publications

• David J. Faulds, Stephan F. Gohmann, and W. Glynn Mangold (forthcoming), “The Role Of Disqualification Factors And Double Counting In Estimating The Market Potential For Consumer Services,” Journal of Services Marketing

• Miller, Fred L., Terence L. Holmes, and W. Glynn Mangold (2007), “Integrating Geographic Information Systems (GIS) Into The Marketing Curriculum,” Marketing Education Review, (Fall), Volume 17, Number 3, pp. 49-63.

• Mangold, W. Glynn and Sandra Jeanquart Miles (2007), “The Employee Brand: Is Yours An All Star?” Business Horizons, (September-October), volume 50, number 5, pp. 423-433.

• Miles, Sandra Jeanquart and W. Glynn Mangold (2007), “Growing The Employee Brand At ASI: A Case Study?” Journal Of Leadership And Organizational Studies, August, Volume 14, Number 1, pp. 77-85.

• Miller, Fred, Terry Holmes, and Glynn Mangold (2006), “Integrating GIS Applications into Business Courses Using Online Business Geographics Modules,” Journal of Education for Business, (November-December), volume 82, number 2, pp. 74-79.

• Miles, Sandra Jeanquart and Glynn Mangold (2005), “Positioning Southwest Airlines Through Employee Branding,” Business Horizons, (November-December), volume 48, number 6, pp. 535-545.

• Miles, Sandra Jeanquart and Glynn Mangold (2004), “A Conceptualization of the Employee Branding Process,” Journal of Relationship Marketing, volume 3, number 2/3, pp. 65-87.

• Lemos, Lou, W. Glynn Mangold, and Gerry Nkombo Muuka (2004), “An Examination of the Profitability of Stockholder Oriented Versus Profit-Oriented Companies, Journal of Development Alternatives and Area Studies, (March-June), volume 23, number 1 & 2, pp. 57-71.

• Mangold, W. Glynn and Gary R. Brockway (2002), "A Longitudinal Analysis of Retail Trade Flows in Western Kentucky," Journal of Business and Public Affairs, (Fall), Volume 29, Number 1, pp. 25-34.

• Sandy Jeanquart Miles and Glynn Mangold (2002), "The impact of team leader performance on team member satisfaction:  the subordinate's perspective," Team Performance Management:  An International Journal, volume 8, number 5/6, pp. 113-121.

• Miles, Sandy Jeanquart and Glynn Mangold (2002), “Effect of Team Members’ Perceptions of Team Leader Performance, Conflict Resolution, and Openness in Communication on Team Member Satisfaction” in Proceedings of the Midwest Academy of Management (CD ROM)

• Miles, Sandy J. and Glynn Mangold (2001), “An Examination of the Impact of Individual Team Member Characteristics on Team Performance and Member Satisfaction,” Journal of Business & Public Affairs, (Fall) 28 (2), 34-40.

• Mangold, Glynn and Robert A. Seay (2001), “E-Commerce and Its Implications for the Accounting Industry, in Proceedings of the 2nd World Congress on the Management of Electronic Commerce (CDROM), McMaster University, Hamilton, Ontario

• Miller, Fred and Glynn Mangold (2001), “Geodemographic Profiling in Entrepreneurial eCommerce,” in Proceedings of the 2nd World Congress on the Management of Electronic Commerce (CDROM), McMaster University, Hamilton, Ontario

• Mangold, W. Glynn, Fred Miller, and Gary R. Brockway (1999), "Word-Of-Mouth Communication in the Service Marketplace" Journal of Services Marketing, 13 (1), 73-89.

• Mangold, W. Glynn, Fred Miller, and Gary R. Brockway (1997), "Word-Of-Mouth Communication, Personal Experience and Satisfaction in the Service Purchase Decision,"  in Marketing:  Innovative Diversity, Proceedings of the 1997 Atlantic Marketing Association, Vol. XII, Jerry W. Wilson, ed.  Madison, WI:  Omnipress, Inc.,  pp. 58-67. 

• Mangold, W. Glynn and Gary R. Brockway (1997), "Retail Trade Flows in Western Kentucky:  An Economic Update," Business and Public Affairs, 23 (2), (Spring), 11-16. 

• Miller, Fred and W. Glynn Mangold (1996), "Developing Information Technology Skills in the Marketing Curriculum," Marketing Education Review, 6 (1), (Spring), 31-39. 

• Faulds, David J. and W. Glynn Mangold (1995), "Service Quality in the Distributor-Retailer Dyad:  Empirical Results," Journal of Marketing Channels, 4 (3), 95-112. 

• Raju, P.S., Subhash C. Lonial, and W. Glynn Mangold (1995), "Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making:  An Exploratory Investigation," Journal of Consumer Psychology, 4 (2), 153-180. 

• Wagner, Henry C., David Fleming, W. Glynn Mangold, and Raymond L. LaForge (1994), "Relationship Marketing in Health Care,"  Journal of Health Care Marketing, 14(4), (Winter), 42-47. 

• Mangold, W. Glynn, Gary R. Brockway, and Phillip Niffenegger (1994), "Improving the Quality of Marketing Instruction:  Tools Borrowed From the Manufacturing Sector," Marketing Education Review, 4 (3) (Fall), 16-21. 

• Mangold, W. Glynn and David J. Faulds (1993), "Service Quality in a Retail Channel System," Journal of Services Marketing, 7 (4), 4-10. 

• Raju, P.S., Subhash C. Lonial, and W. Glynn Mangold (1993), "Subjective, Objective, and Experience-Based Knowledge:  A Comparison in the Decision-Making Context," Proceedings of the 1993 Academy of Marketing Science Conference. (published as a one-page abstract at the authors' request)

• Yash Gupta, Subhash Lonial, and W. Glynn Mangold (1992), "An Empirical Examination of the Strategic Orientation of JIT Manufacturers versus Non-JIT Manufacturers," Computer- Integrated Manufacturing Systems, 5 (3) (August), 181-189. 

• Emin Babakus and W. Glynn Mangold (1992), "Adapting the 'SERVQUAL' Scale to Hospital Services:  An Empirical Investigation," HSR:  Health Services Research 26 (6) (February), 767-786. 

• W. Glynn Mangold and Emin Babakus (1991), "Service Quality:  The Front-Stage vs. the Back- Stage Perspective," Journal of Services Marketing 5 (4) (Fall) 59-70. 

• Yash P. Gupta, Subhash C. Lonial, and W. Glynn Mangold (1991), "An Examination of the Relationship Between Manufacturing Strategy and Marketing Objectives," International Journal of Operations and Production Management 11 (10), 33-43 

• Yash Gupta, Subhash Lonial, and W. Glynn Mangold (1991), "An Empirical Examination of the Characteristics of JIT Manufacturers Vis-a-Vis Non-JIT Manufacturers,"  Manufacturing Review 4 (2) (June)

• W. Glynn Mangold, Gary R. Brockway, and Ronald W. Clement (1990), "First-Aid for Flat Sales," Business and Economic Review 36 (4) (July-August-September) 

• W. Glynn Mangold, C.L. Abercrombie, Robert Berl, and Louis Pol, (1990), "Reaching Patients Who Are New to the Community,"  Journal of Dental Practice Administration 7 (2) (April/June) 

• W. Glynn Mangold and Emin Babakus (1990), "Monitoring Service Quality," Review of Business 11 (4) (Spring)

• Emin Babakus and W. Glynn Mangold (1989), "Adapting the 'SERVQUAL' Scale to the Health Care Environment:  An Empirical Assessment," in Enhancing Knowledge Development in Marketing, Paul Bloom et al., eds. Chicago:  American Marketing Assn. (published as a one-page abstract at the authors' request) 

• W. Glynn Mangold and Gary R. Brockway (1988), "An Analysis of Metropolitan Retail Trade Centers in Arkansas,"  Arkansas Business and Economic Review 21 (3) 

• Gary R. Brockway and W. Glynn Mangold (1988), "The Sales Conversion Index:  A Method for Analyzing Small Business Market Opportunities," Journal of Small Business Management 26 (2) (April 1988).

• W. Glynn Mangold and Gary R. Brockway (1988), "An Analysis of Retail Trade Flows in Selected West Kentucky Counties," Business and Public Affairs 14 (2) (Spring). 

• W. Glynn Mangold (1987), "Use of Commercial Sources of Information in the Purchase of Professional Services:  What the Literature Tells Us," Journal of Professional Services Marketing 1(3) (Fall). 

• W. Glynn Mangold; Robert Berl; Louis Pol; and C.L. Abercrombie (1987), "Analysis of Consumer Reliance on Personal and Nonpersonal Sources of Professional Service Information," Journal of Professional Services Marketing 1(3) (Spring). 

• W. Glynn Mangold (1987), "Teaching Sales Management Skills Through Self-Selling:  A Model and Its Application," Journal of Midwest Marketing (Spring).  [NOTE:  This publication constitutes the proceedings of the Midwest Marketing Association's 1987 annual meeting and should be considered a proceedings rather than a journal.] 

• W. Glynn Mangold; Louis Pol; C.L. Abercrombie; and Robert Berl (1986), "New Residents' Preferences for Dental Service Information," Journal of the American Dental Association, 112 (June), 840-843. 

Non-refereed publications

Books	Mangold, W. Glynn (1995), Marketing Careers, Marketing in Other Careers, and Marketing Your Career, Chicago:  Richard D. Irwin, Inc.
Chapters in Edited Books	Miles, Sandra Jeanquart and Glynn Mangold (2004), “A Conceptualization of the Employee Branding Process.” In Internal Relationship Management: Linking Human Resources to Marketing Performance, Edited by Michael D. Hartline and David Bejou. Best Business Books: New York, NY, pp. 65-87.
Software	Mangold, W. Glynn (1996), Marketing Careers Software, Chicago:  Richard D. Irwin, Inc.
Cases	W. Glynn Mangold (1995), "Jewish Hospital, Louisville, Kentucky," published in Basic Marketing, 12th edition, by McCarthy and Perreault, Homewood, IL:  Richard D. Irwin, Inc., pp. 723- 725.
Video scripts	W. Glynn Mangold (1995), "Jewish Hospital, Louisville, Kentucky," Homewood, IL:  Richard D. Irwin.
	W. Glynn Mangold (1993), "Getting the Product To The Customer:  The Pepsi Channel of Distribution," Homewood, IL:  Richard D. Irwin.
	W. Glynn Mangold (1993), "Services Marketing:  A Focus On Quality," Homewood, IL:  Richard D. Irwin.
	W. Glynn Mangold (1991), "Using Focus Groups," Louisville, KY,  Kentucky Telebanking Network.
	W. Glynn Mangold (1991), "The Psychology of Waiting Lines," Louisville, KY,  Kentucky Telebanking Network.
	W. Glynn Mangold (1991), "Marketing Research:  What It Will Do For You, How and When To Buy It," Louisville, KY, Kentucky Telebanking Network.
	W. Glynn Mangold (1991), "The Atmosphere of Your Bank," Louisville, KY, Kentucky Telebanking Network.
Other non-refereed publications	W. Glynn Mangold (1995), Teaching notes to accompany:  "Jewish Hospital, Louisville, Kentucky," in Instructor's Manual to Accompany the Teaching Videos for Basic Marketing, 12th edition by Perreault and McCarthy, Homewood, IL:  Richard D. Irwin, Inc., pp.100-104.
	W. Glynn Mangold (1993), Teaching notes to accompany:  "Services Marketing:  A Focus On Quality," in Instructor's Manual to Accompany the Teaching Videos for Basic Marketing by McCarthy and Perreault, Homewood, IL:  Richard D. Irwin, Inc., pp. 73-79.
	W. Glynn Mangold (1993), Teaching notes to accompany: "Getting the Product To The Customer:  The Pepsi Channel of Distribution," in Instructor's Manual to Accompany the Teaching Videos for Basic Marketing by McCarthy and Perreault, Homewood, IL:  Richard D. Irwin, Inc., pp. 41-47.