MKT 369-02
RETAILING MANAGEMENT
Spring
2008
(3 semester hours)
Instructor: Glynn Mangold
dept.: Department of Management
& Marketing
office:
Rm. BB 409E
telephone:
809-6198
e-mail: glynn.mangold@murraystate.edu
office hours:
Time & Location: MKT
369-02
Course
Prerequisites: MKT 360
-- Principles of Marketing
Resources:
Levy, Michael and Barton A. Weitz (2007), Retailing Management, 6th ed.,
ISBN-13 (used by McGraw-Hill/Irwin
after
ISBN-10 (used by McGraw-Hill/Irwin
before
Catalog Description:
A study of the fundamentals of successful retail store management and merchandising. Some of the topics discussed are store organization, location, layout, fixtures and equipment. Aspects of merchandise planning and control, buying, sales promotion and customer services are emphasized.
Purpose of the Course:
The purpose of this class is: (i) to provide students with a basic understanding of retailing concepts and tools and to explore marketing's role in the organization and (ii) to help students develop some of the skills, abilities, and understanding needed in the "real world" of retailing. .
Course Objectives:
At the conclusion of the semester, students should be able to:
1. Understand the elements of the retail mix. (Assurance of Learning Goal 1)
2. Know the various types of retail locations. (Assurance of Learning Goal 1)
3. Know the factors that are to be taken into consideration in retail site selection.
(Assurance of Learning Goal 1)
4. Understand the calculation of gross margin percentage and inventory turnover
and why those calculations are important to retailers. (Assurance of Learning
Goals 1 & 2)
5. Understand how effective logistics strategies contribute to retailing success.
(Assurance of Learning Goal 1)
6. Understand the trade-offs between variety, assortment, and product
availability. (Assurance of Learning Goal 1)
7. Understand how to calculate markups and markdowns. (Assurance of
Learning Goals 1 & 2)
8. Know the different types of store layout and design. (Assurance of Learning
Goal 1)
9. Know the different types of store fixtures. (Assurance of Learning Goal 1)
10. Understand the ethical issues that surround the practice of marketing and
retailing. (Assurance of Learning Goal 4)
Assurance of Learning
Bachelor of Arts in Business
(
Goal 1: Fundamental Knowledge
Ø Demonstrate a fundamental knowledge of the core business disciplines.
Goal 2: Problem-Solving and Decision-making
Ø Demonstrate effective problem solving and decision making skills in business situations.
Goal 3: Information Technology
Ø Apply information technology tools appropriately in the analysis of business problems.
Goal 4: Ethical Issues
Ø Perform a structured analysis of ethical issues in business.
Goal 5: Global and Multicultural Dimensions
Ø Demonstrate knowledge of the global and multicultural dimensions of the modern business environment.
Goal 6: Oral and Written Communication
Ø Communicate effectively in oral and written formats.
Goal 7: Foreign Language [Bachelor of Arts in Business Programs Only]
Ø Understand, speak, read, and write a second language at the intermediate level.
Field and Clinical Experiences: None
Instructional Activities:
Classroom instruction will consist of lecture, class discussion, four 100-point exams, quizzes/assignments related to retailing cases, and a paper that is to report the results of an interview with a store manager.
Examinations:
A total of four examinations will be given during the semester. Examinations may consist of objective questions, problems, essay questions, or mini-cases in any combination. The specific composition of a given examination will depend on the nature of the material to be covered and the learning objectives established for the course.
Make-up tests:
All make-up exams will be given at the time of the final exam. No exceptions!
Attendance policy:
TTh class -- Students missing more than 8 classes will automatically lose a letter grade for the course. Anyone missing more than 12 classes will automatically fail the course. No exceptions!
MWF class -- Students missing more than 12 classes will automatically lose a letter grade for the course. Anyone missing more than 18 classes will automatically fail the course. No exceptions!
Students coming to class more than ten minutes late or leaving class early will be counted absent for that day. Students coming to class after the roll has been called must accept the responsibility for letting the instructor know of their presence. The best time to do this is normally at the end of the class meeting.
Extra work:
Students will not be allowed to perform additional work (beyond the course requirements) for the purpose of improving grades.
Grades:
The course grade will be based on the following:
Four 100-point exams 400
Case 26 -- Sephora 10
Case 6 -- Dollar General and Family Dollar
Cater to an Underserved Market Segment &
Case 8 -- Competitive Environment in the
Teen/College Apparel Market 10
Case 21 -- Developing a Buying Plan for Hugue's 10
Case 11 -- Hutch: Locating a New Store 10
Case 24 -- How Much for a Good Smell? 10
Total points 450
Grading Scale:
A = 90 - 100%
B = 80 - 89.9%
C = 70 - 79.9%
D = 60 - 69.9%
E = < 60%
Classroom Behavior:
Behavior that is disruptive to the classroom experience will not be permitted. For example, students will not be allowed to disrupt the lecture by talking among themselves while the teacher is speaking.
Appeals and Grievance Procedure:
The appeals and grievance procedure
for the
·
CBPA Link:
http://www.murraystate.edu/cbpa/PDF/Appeals.pdf
·
MSU Link: http://www.murraystate.edu/registrar/acad-appeals.htm
Code of Ethics:
The code of ethics for the
Academicy Honesty Policy:
The academic honesty policy for the
Strategic Plan:
The strategic plan for the
Special Assistance:
Students requiring special assistance due to a disability should inform the instructor as soon as possible.
Observance of religious holidays:
All religious holidays will be respected to the greatest extent possible. If class assignment due dates, tests, or other requirements of this class conflict with your observation of a religious holiday, you must notify the instructor a minimum of two weeks in advance so that alternate plans/arrangements may be made. Such advance arrangements will insure that you are afforded equal opportunity and treatment with your fellow students.
Changes in the syllabus:
The class requirements, allocation of points, class schedule, or other aspects of the syllabus are subject to change as dictated by the needs of the specific class and any unforeseen circumstances that may arise.
Statement of Affirmative Action and Equal Opportunity:
Day/Date Classroom Activity
T Jan 15 Chapt. 1 -- Introduction to the World of Retailing
Video: Wal-Mart--The Largest Retailer in the World
Th Jan 17 Chapt. 2 -- Types of Retailers
T Jan 22 Chapt. 18 -- Store Layout, Design, and Visual Merchandising
Video: Consumer Behavior and Store Design
Th Jan 24 Lecture: Marketing Ethics
T Jan 29 Case 26 -- Sephora (10 pts.)
Chapt. 4 -- Customer Buying Behavior
Th Jan 31 Chapt. 4 -- Customer Buying Behavior
T Feb 5 Exam 1 - Chapts 1,2,4, 18 & Marketing Ethics lecture (100 pts.)
Th Feb 7 Chapt. 5 -- Retail Market Strategy
T Feb 12 Chapt. 5 -- Retail Market Strategy
Case 6 -- Dollar General and Family
Dollar Cater to an Underserved
Market Segment & Case 8 -- Competitive Environment in the
Teen/College Apparel
Market (10 pts.)
Th Feb 14 Chapt. 7 -- Retail Locations
Video: Starbucks
T Feb 19 Chapt. 8 -- Retail Site Location
Th Feb 21 Chapt. 8 -- Retail Site Location
Case 11 -- Hutch: Locating a New Store (10 pts.)
T Feb 26 Chapt. 9 -- Human Resource Management
Th Feb 28 Chapt. 10 -- Information Systems and Supply Chain Management
Video: Merchandise Distribution at AAFES
T Mar 4 Exam 2 - Chapts 5,7,8,9,10 (100 pts.)
Th Mar 6 Chapt. 11 -- Customer Relationship Management
T Mar 11 Chapt. 12 -- Managing Merchandise Assortments
Lecture: Calculating inventory turnover, sales-to-stock ratio, and gross margin return on inventory investment (GMROI)
Th Mar 13 Inventory Problems:
http://campus.murraystate.edu/academic/faculty/glynn.mangold/mkt369/invprob.doc
SPRING BREAK
T Mar 25 Chapt. 13 -- Merchandise Planning Systems
Lecture: Calculating order point and open-to-buy (OTB)
Th Mar 27 Merchandising Problems: http://campus.murraystate.edu/academic/faculty/glynn.mangold/mkt369/mdseprob.doc
T Apr 1 Chapt. 14 -- Buying Merchandise
Th Apr 3 Case 21 -- Developing a Buying Plan for Hugue's (10 pts.)
T Apr 8 Exam 3 - Chapts 11,12,13,14 (100 pts.)
Th Apr 10 Chapt. 15 -- Retail Pricing
T Apr 15 Case 24 -- How Much for a Good Smell? (10 pts.)
Pricing Problems:
http://campus.murraystate.edu/academic/faculty/glynn.mangold/mkt369/price.doc
Th Apr 17 Chapt. 16 & Appendix 16A -- Retail Communication Mix
T Apr 22 Chapt. 16 & Appendix 16A -- Retail Communication Mix (cont’d)
Th Apr 24 Chapt. 17 -- Managing the Store
T Apr 29 Chapt. 17 -- Managing the Store (cont’d)
Th May 1 Chapt. 19 -- Customer Service
Finals Week MKT 360-02
The final exam will cover Chapts. 15, 16, Appendix 16A, 17 & 19 (100
pts.)
All make-up exams will be administered at this time along with the final
exam.