- Trover Foundation
of Madisonville, Kentucky. Conducted training seminars for upper-
and mid-level managers in the healthcare industry.
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- Pepsi-Cola Bottlers of Louisville. Conducted research and consulting
services relating to a variety of issues including: the competitive
challenge from private label products, development of increased brand
loyalty among heavy users, capturing market share from competitors,
and service quality in retail channel systems.
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- Kentucky Youth Advocates. Conducted focus groups regarding
children's issues.
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- American Financial Skylink (a subsidiary of the American Bankers'
Association). Developed and assisted in the production of continuing
education programs that were broadcast to member banks.
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- Kentucky Bankers' Association. Taught the marketing segment
of the Kenucky Bankers' Association General Banking School for its second
year students.
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- KUPI. KUPI is a joint venture between South Central Bell,
Louisville Gas and Electric, and various other utility companies. Its
purpose is to provide services that protect underground utility cables
from damage by digging.] Provided advisory services relating to
the promotion of the "Call-Before-You-Dig" program.
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- Republic Industries. Provided consulting services relating to
sales force compensation and motivational issues. Helped to revise
the compensation program for two of Republic's four divisions.
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- University of Louisville School of Medicine. Participated in
the design and teaching of business curriculum for medical residents
in the school's Family Practice program.
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- University of Louisville. Conducted a series of image surveys
with Professors Subhash C. Lonial and P.S. Raju for the Office of the
President (Fall 1988 through Summer 1990).
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- University of Louisville. Participated on the Marketing Advisory
Committee for the Office of the President (Fall 1988 through present).
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- Alcan Corporation, Louisville, Kentucky (with Professors Subhash Lonial
and P.S. Raju). Description of the consulting activity is withheld
to protect confidentiality.
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- Louisville magazine. Readership study to assess perceptions
of Louisville magazine and the extent to which various sections of the
magazine are read.
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- Humana Corporation, Louisville, Kentucky. Worked with Humana
to develop a validated research instrument designed to assess
service quality in the hospital environment. This research
instrument was used in the implementation and testing of a servicequality
model which has been designed to assist administrators in analyzing
factors inside the hospital which influence patients' service quality
perceptions.
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- Eastern Kentucky University. Supervised focus group research
pertaining to perceptions of the Eastern Kentucky University football
program.
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- Lourdes Hospital, Paducah, Kentucky. Used survey research to
investigate market needs. The exact nature of the research cannot
be revealed at this time to protect the client's competitive position.
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- Murray-Calloway County Hospital, Murray, Kentucky. Used focus
groups and survey research to examine consumer perceptions of the hospital.
Identified opportunities for service improvement.
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- Consulted with numerous businesses in Western Kentucky through the
West Kentucky Small Business Development Center.
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- Consulted with various businesses in Kentucky, Tennessee, and Illinois
on a contract basis.
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- Reviewed and critiqued textbooks and casebooks for various publishing
companies.
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