JMC 336 Scriptwriting

Writing Assignment 3

Create a 500-word treatment for an institutional video from one of the choices listed below. Each production should be 4-6 minutes long.

Client: Department of Journalism and Mass Communication,

Murray State University

Topic 1 – Marketing CD ROM to promote participation in the annual Phonathon that raises operating funds for the department

Target Audience – JMC Alumni

Communication Objective – To make them aware of the need and the uses for the funds

Desired Impact – Increased participation and donations

Topic 2 – Training video for Freshman Orientation students

Target Audience – JMC Freshmen and transfer students

Communication Objective – To tell them about the four majors in the department

Desired Impact – Improvements to advising and career planning

Topic 3 – Alumni News web stream

Target Audience – JMC Alumni

Communication Objective – To stay in touch with the alumni and let then know what is happening at JMC and among other alumni

Desired Impact – Good public relations

Useful links