Just in time for the holidays, iRobot introduces the new Scooba. The ad copy for the device reads: "The iRobot Scooba Floor Washing Robot preps, washes, scrubs and dries your floors so you don’t have to. Make mopping a distant memory. With Scooba your floors will be cleaner than ever and you’ll never have to touch a dirty mop and bucket again."
iRobot's Roomba, the first robotic vacuum cleaner, sold surprisingly well, and the company hopes to repeat that success with the Scooba. For more information about the product, click here.
The target market for the Scooba is working women 18-49.
Write a 2 minute
television per inquiry (PI) spot that demonstrates the Scooba
and encourages viewers to call a
toll free number or log on to a website to order one.
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