III. Purpose: To understand the economic activities of companies that own media outlets and related businesses and how forces such as emerging technologies, government regulations, and the globalization of markets and capital are affecting those companies..
b. the structures, dynamics, and leaders of the various media industries; and
c. how to evaluate large and small companies within these industries.
VI. Instructional Activities: This class depends laregly on the effort that you put into it. Because we do not meet in one place at one time. We must communicate with each other electronically and frequently. I encourage and rewrad active participation. The material is divided into three sections. The first is an examination of traditional media businesses. The second section concentrates on media businesses that emerged in the twentieth century. The third section deals with the impact of technological and economic convergence and of globalization on contemporary media economics.
The minimum time commitment to achieve a good grade in this class is nine hours per week plus an additional 30 hours during the semester working on exams, research, projects, and presentations.
IX. Grading Procedure: All written assignments must be turned in during class on the date due in order to receive credit. All assignments must be typed neatly and proofed to be acceptable. I reserve the right not to evaluate any assignment that does not look professional.
The final grade is based on a maximum of 1,000 points as follows:
800 - 899 = "B"
700 - 799 = "C"
600 - 699 = "D"
XII. Academic Honesty: Cheating, plagiarism (submitting another person's material as one's own), or doing work for another person which will receive academic credit are all impermissible. This includes the use of unauthorized books, notebooks, or other sources in order to secure or give help during an examination, the unauthorized copying of examinations, assignments, reports, or term papers, or the presentation of unacknowledged material as if it were the student's own work. Disciplinary action may be taken beyond the academic discipline administered by the faculty member who teaches the course in which the cheating took place. Note: Faculty reserve the right to invalidate any examination or other evaluative measures if substantial evidence exists that the integrity of the examination has been compromised.XIII. Prerequisites: Graduate Student status
WEEK 1 1/22- 1/28 THE MEDIA MARKETPLACE
DISCUSSION FORUM PRACTICE
WEEK 2 1/29 - 2/4 READING THE ANNUAL REPORT
WEEK 3 2/5 - 2/11 BOOK PUBLISHING, CH. 1
MAGAZINES, CH. 2
WEEK 4 2/12 - 2/18 NEWSPAPERS, CH. 3
THE INTERNATIONAL MEDIA MARKET
WEEK 5 2/19 - 2/25 RECORDED MUSIC, CH.4
MOVIES, CH. 5
WEEK 6 2/26 - 3/4 RADIO, CH. 6
EXAM I DUE WEDNESDAY, 2/28, 8 PM
WEEK 7 3/5 - 3/11 BROADCAST TELEVISION, CH 7
EXAM 2 DUE TUESDAY 5/8, 3 PM