Murray State University
College of Business and Public Affairs
Department of Journalism and Mass Communications
JMC 648   3 Credit Hours
II. Catalog Description: Basic principles of markets and economics and how they apply to media industries.  Topics include ownership, convergence, regulation, market forces, and technological forces.

III. Purpose: To understand the economic activities of companies that own media outlets and related businesses and how forces such as emerging technologies, government regulations, and the globalization of markets and capital are affecting those companies..

IV. Course Objectives:  To complete this course, each student is expected to learn:
  a. the basic principles of economics and markets and how they apply to media industries;

b. the structures, dynamics, and leaders of the various media industries; and

c. how to evaluate large and small companies within these industries.

V. Content Outline: Attached below

VI. Instructional Activities: This class depends laregly on the effort that you put into it. Because we do not meet in one place at one time. We must communicate with each other electronically and frequently. I encourage and rewrad active participation.  The material is divided into three sections.  The first is an examination of traditional media businesses.  The second section concentrates on media businesses that emerged in the twentieth century.  The third section deals with the impact of technological and economic convergence and of globalization on contemporary media economics.  

Examination 1 - 300 points -- The first examination covers the media industries discussed in the first section of the reading and class material.  This is an essay or a case study analysis.
Examination 2 - 300 points -- The second examination is a summary of all material during the semester.  It is an essay with a question similar to the one used in the Graduate Comprehensive Examination in Media Economics.
Discussion Forum - 400 points -- This is an ongoing process. I post some questions about the material each week. In turn, you respond to my questions and to the postings of the other students.Your weekly participation is worth 100 points total.  In addition, each student conducts research on a company with major investments in one or more media industries.  Based on that research and other assigned reading, each student participates in a series of online discussions on current issues in media economics. Your participation here is worth 300 points.

Click here for details of the Company Reports and Responses.

The minimum time commitment to achieve a good grade in this class is nine hours per week plus an additional 30 hours during the semester working on exams, research, projects, and presentations. 

VIII. Resources: Click here for a list of valuable links. 

IX. Grading Procedure: All written assignments must be turned in during class on the date due in order to receive credit. All assignments must be typed neatly and proofed to be acceptable. I reserve the right not to evaluate any assignment that does not look professional.

The final grade is based on a maximum of 1,000 points as follows:

900 - 1,000 = "A"

800 - 899 = "B"

700 - 799 = "C"

600 - 699 = "D"

Below 600 = "E"  
X. Attendance Policy: Because this is an online class, there is no attendance policy per se. Every student. however, is expected to  read the text and other assigned articles, to investigate all limked and online resources and to participate actively in all online discussions and interactive assignememts.

XI. Text and References: The Media and Entertainment Industries, Albert Greco; handouts, periodicals, and corporate annual reports.

XII. Academic Honesty: Cheating, plagiarism (submitting another person's material as one's own), or doing work for another person which will receive academic credit are all impermissible. This includes the use of unauthorized books, notebooks, or other sources in order to secure or give help during an examination, the unauthorized copying of examinations, assignments, reports, or term papers, or the presentation of unacknowledged material as if it were the student's own work. Disciplinary action may be taken beyond the academic discipline administered by the faculty member who teaches the course in which the cheating took place. Note: Faculty reserve the right to invalidate any examination or other evaluative measures if substantial evidence exists that the integrity of the examination has been compromised. 

XIII. Prerequisites:  Graduate Student status

JMC 648 MASS MEDIA INDUSTRIES
CONTENT OUTLINE SPRING 2007
                    WEEK 8   3/12 - 3/18 CABLE AND SATELLITE TELEVISION, CH 8               

                     -- SPRING BREAK --