COURSE SYLLABUS
OUTLINE
I.
Title
|
American Mass Media |
II.
Catalog description
|
Guided independent study in the structure of the mass
media in the United States and the impact of American media content on
audiences; a Pass/Fail course that cannot be used for credit toward any JMC
degree. Completion may be required of students as a condition for admission
to the JMC graduate program. Students seeking graduate credit must be
admitted to graduate status prior to enrolling in this course and will be required
to complete assignments beyond those required of undergraduate students.
Prerequisites: Consent of the Graduate Coordinator |
III.
Purpose
|
To provide a fundamental knowledge of the American media
system for international students and American students who did not earn an
undergraduate degree in a mass communications discipline |
IV.
Course
objectives
|
Students will learn the history, structure, and economic
and political foundations of the mass media in |
V.
Content
outline
|
A.
Development and structure of major American media B.
Development and structure of journalism,
advertising and public relations as American media professions C.
American mass media audiences D.
Regulation and ethics of American mass media E.
Fundamentals of mass media research and theory |
VI.
Instructional
activities
|
This is a guided independent study. Students proceed at
their own pace through the modules, writing a graded essay at the end of each
one. Undergraduate students complete modules A - D; graduate students must
complete all five. |
VII.
Field
and clinical experiences
|
None. |
VIII.
Resources
|
Resources employed will include holdings at the MSU and
correspondent libraries and a variety of on-line sources. |
procedures |
All grades are
Pass/Fail. Students may repeat any exercise as often as necessary, but must
receive a passing grade on each one to complete this course with grade of
Pass. |
X.
Attendance
policy
|
This class is designed for distance learning. |
XI.
Academic
honesty
policy
|
Academic
dishonesty will not be tolerated. In
accordance with the Academic Integrity policy of |
XII.
Text
and references
|
The Dynamics of Mass Communication, 8th
Edition (2005), Joseph Dominick, ISBN 0072885793 And for Graduate
Students only Milestones in Mass Communication Research, 3rd
Edition (1995), Shearon Lowery and Melvin DeFleur, ISBN 0801314372 |
XIII.
Prerequisites
|
Consent of the Graduate Coordinator |