Murray State University
College of Business and Public Affairs
Department of Journalism and Mass Communications
JMC 558 3 Credit Hours
II. Catalog Description: The development of technology in
media industries and related businesses, such as consumer electronics
and office systems. Topics include the nature of technical innovation,
economic feasibility, public policy, social impact, and diffusion
I. Title: New Technologies
III. Purpose: To gain a knowledge of the technologies of the
mass media, the difference between true innovation and short-lived
technological phenomena, and critical thinking applicable to the
diffusion of innovations.
IV. Course Objectives:
a. Each student will develop a frame work for analyzing the impact
of new emerging technologies in media industries
b. Each student will become aware of current technology trends and
innovations that have potential impact on media industries.
c. Each student will understand the historical, social, political,
and economic context in which media technologies emerge.
V. Content Outline: Attached
VI. Instructional Activities: This is a seminar class that
utilizes the guided discussion format. In order to profit from this
type of class, you must attend regularly, keep up with the reading, and
participate in discussions. Specific graded assignments follow below.
- 300 points
The minimum time commitment to achieve a good grade in this class
is nine hours per week plus an additional 30 hours during the semester
working on exams, research, projects, and presentations.
The assignments for graduate students will be of a substantially higher
degree of difficulty than those for undergraduates.
-- Each of you will do extensive research on an
emerging media technology and make a presentation to the class based on
your research. Click here for list of topics.
Reviews - 300 points
will summarize the subjects, perspectives on technology, and central
theses of the books and web sites on the list below.
Essay - 300 points
-- You will establish your own
framework for analysis of new media technology and apply it to a
case study. Click here for questions for
Undergraduate Students. Click here for
questions for Graduate Students.
Innovations, Gadgets, and Retarded Technologies - 100 points
-- Before Mid Term, each of you will bring to class an example of a
media technology for open discussion and review. Examples may include
actual devices, photographs or videotapes of the devices, advertising
for the devices, or anything that adequately communicates the nature of
the technology and its intended use. The class will then decide if it
is an innovation, a gadget, or a retarded technology,
VII. Field and Clinical Experience: N/A
VIII. Resources: Trade periodicals, scientific and
academic journals, demonstrations, guest speakers, tours
IX. Grading Procedure: All written assignments must be
turned in during class on the date due in order to receive credit. All
assignments must be typed neatly and proofed to be acceptable. I
reserve the right not to evaluate any assignment that does not look
The final grade is based on a maximum of 1,000 points as follows:
900 - 1,000 = "A"
800 - 899 = "B"
700 - 799 = "C"
600 - 699 = "D"
Below 600 = "E"
X. Attendance Policy: Attendance and punctuality are required.
Just as your punctuality and presence would be expected on a
professional job, you are expected to attend all classes and labs and
to be there
on time. A legitimate reason for absence, such as illness or a
related trip, should be brought to the instructor's attention by
notifying the instructor of an absence ahead of time, just as you
would notify a professional employer. Work missed because of an excused
absence may be made up as provided elsewhere in this syllabus, but work
missed because of an unexcused absence may not. Unexcused absences will
thus negatively affect a studentâs final grade. Please see the
current MSU undergraduate and graduate bulletins for details.
Any student who misses more than seven (7) classes, for
will be withdrawn from this course.
XI. Text and References: Ruling the Waves: Cycles of
Discovery, Chaos, and Wealth from the Compass to the Internet,
Deborah L. Spar, 2001, ISBN 0151005095; Communication Technology
Update, 8th edition, August E. Grant and Jennifer H. Meadows, 2002,
ISBN 0240804945; www.deadmedia.org; www.KurzweilAI.net; additional
reading as assigned.
XII. Academic Honesty: Cheating, plagiarism (submitting
another personâs material as oneâs own), or doing work for
another person which will receive academic credit are all
impermissible. This includes the use of unauthorized books, notebooks,
or other sources in order to secure or give help during an examination,
the unauthorized copying of
examinations, assignments, reports, or term papers, or the presentation
of unacknowledged material as if it were the studentâs own work.
Disciplinary action may be taken beyond the academic discipline
by the faculty member who teaches the course in which the cheating took
place. Note: Faculty reserve the right to invalidate any
or other evaluative measures if substantial evidence exists that the
of the examination has been compromised. Please see the current
undergraduate and graduate bulletins for details.
XIII. Prerequisites: JMC 168, Junior, Senior or Graduate
JMC 558 NEW TECHNOLOGIES
CONTENT OUTLINE SPRING 2006
MON., 4/3 PRESENTATIONS
Class Meets Monday, 3 - 6 PM, WI 212
Phone and FAX: 270 762 -3172 (Office) 270 436-2391 (Home)
Prof. Robert H. Lochte, WI 116b
MON., 1/23 ORIENTATION; THINKING
ABOUT MEDIA TECHNOLOGY
MON., 1/30 DIFFUSION OF
INNOVATION; THE ROLES OF POLITICS AND
MON., 2/6 PRESENT, PAST,
AND FUTURE; TECHNOLOGY AS
MON., 2/13 UNFORESEEN
CONSEQUENCES; A FRAMEWORK FOR ANALYSIS
MON., 2/20 CASE
STUDY - NEAR FIELD COMMUNICATIONS
PRESENTATIONS, BOOK REVIEWS
MON., 2/27 RETURN EXAMS; DISCUSS PRESENTATION
MON., 3/6 NO CLASS; WORK ON PRESENTATIONS
Wireless Telephony - Alkhudhiri
Instant Messaging/Text Messaging - Ramos
Streaming Media for Mobile Phones - Harris
MON., 4/10 PRESENTATIONS
Digital Audio and Radio - Schaumburg
Digital and High Definition
TV - Held
The V Chip - Carter
MON., 4/17 PRESENTATIONS
Videophones and Teleconferencing - Roller
E Commerce - Powell
PTP File Sharing - Nolcox
MON., 4/24 PRESENTATIONS
Electronic Books - Robinson
Virtual Reality - Pistola