Murray State University
College of Business and Public Affairs
Department of Journalism and Mass Communications
JMC 558   3 Credit Hours
II. Catalog Description: The development of technology in media industries and related businesses, such as consumer electronics and office systems. Topics include the nature of technical innovation, economic feasibility, public policy, social impact, and diffusion models.

III. Purpose: To gain a knowledge of the technologies of the mass media, the difference between true innovation and short-lived technological phenomena, and critical thinking applicable to the diffusion of innovations.

IV. Course Objectives: a. Each student will develop a frame work for analyzing the impact of new emerging technologies in media industries

b. Each student will become aware of current technology trends and innovations that have potential impact on media industries.

c. Each student will understand the historical, social, political, and economic context in which media technologies emerge.

V. Content Outline: Attached

VI. Instructional Activities: This is a seminar class that utilizes the guided discussion format. In order to profit from this type of class, you must attend regularly, keep up with the reading, and participate in discussions. Specific graded assignments follow below.

Presentation - 300 points -- Each of you will do extensive research on an emerging media technology and make a presentation to the class based on your research. Click here for list of topics.
Reviews - 300 points -- You will summarize the subjects, perspectives on technology, and central theses of the books and web sites on the list below.
Essay - 300 points -- You will establish your own framework for analysis of new media technology and apply it to a relevant case study. Click here for questions for Undergraduate Students. Click here for questions for Graduate Students.
Innovations, Gadgets, and Retarded Technologies - 100 points -- Before Mid Term, each of you will bring to class an example of a media technology for open discussion and review. Examples may include actual devices, photographs or videotapes of the devices, advertising for the devices, or anything that adequately communicates the nature of the technology and its intended use. The class will then decide if it is an innovation, a gadget, or a retarded technology,
The minimum time commitment to achieve a good grade in this class is nine hours per week plus an additional 30 hours during the semester working on exams, research, projects, and presentations.   The assignments for graduate students will be of a substantially higher degree of difficulty than those for undergraduates. VIII. Resources: Trade periodicals, scientific and academic journals, demonstrations, guest speakers, tours

IX. Grading Procedure: All written assignments must be turned in during class on the date due in order to receive credit. All assignments must be typed neatly and proofed to be acceptable. I reserve the right not to evaluate any assignment that does not look professional.

The final grade is based on a maximum of 1,000 points as follows:

900 - 1,000 = "A"
800 - 899 = "B"
700 - 799 = "C"
600 - 699 = "D"
Below 600 = "E"  
X. Attendance Policy: Attendance and punctuality are required. Just as your punctuality and presence would be expected on a professional job, you are expected to attend all classes and labs and to be there on time. A legitimate reason for absence, such as illness or a university related trip, should be brought to the instructor's attention by notifying the instructor of an absence ahead of time, just as you would notify a professional employer. Work missed because of an excused absence may be made up as provided elsewhere in this syllabus, but work missed because of an unexcused absence may not. Unexcused absences will thus negatively affect a studentâs final grade. Please see the current MSU undergraduate and graduate bulletins for details. Any student who misses more than seven (7) classes, for whatever reason, will be withdrawn from this course. XI. Text and References: Ruling the Waves: Cycles of Discovery, Chaos, and Wealth from the Compass to the Internet, Deborah L. Spar, 2001, ISBN 0151005095; Communication Technology Update, 8th edition, August E. Grant and Jennifer H. Meadows, 2002, ISBN 0240804945;;; additional reading as assigned.

XII. Academic Honesty: Cheating, plagiarism (submitting another personâs material as oneâs own), or doing work for another person which will receive academic credit are all impermissible. This includes the use of unauthorized books, notebooks, or other sources in order to secure or give help during an examination, the unauthorized copying of examinations, assignments, reports, or term papers, or the presentation of unacknowledged material as if it were the studentâs own work. Disciplinary action may be taken beyond the academic discipline administered by the faculty member who teaches the course in which the cheating took place. Note: Faculty reserve the right to invalidate any examination or other evaluative measures if substantial evidence exists that the integrity of the examination has been compromised. Please see the current MSU undergraduate and graduate bulletins for details.

  XIII. Prerequisites: JMC 168, Junior, Senior or Graduate Student status

                MON., 4/3 PRESENTATIONS
                                 Wireless Telephony - Alkhudhiri
                                 Instant Messaging/Text Messaging - Ramos
                                 Streaming Media for Mobile Phones - Harris

                MON., 4/10 PRESENTATIONS
                                 Digital Audio and Radio - Schaumburg
                                 Digital and High Definition TV - Held
                                 The V Chip - Carter  

                                 Videophones and Teleconferencing - Roller
                                 E Commerce - Powell
                                 PTP File Sharing - Nolcox

                                 Electronic Books - Robinson
                                 Virtual Reality - Pistola