Essay question instructions that will appear on exam

Please answer the following essay questions using complete sentences.  Feel free to use any 

diagrams, tables, or drawings that will help clarify your answers.  The best answers will be 

thorough yet concise.  Brief, sketchy answers will not be rewarded with a majority of the 

possible points.  Sheer length does not substitute for quality.  Good luck!
 

1. Describe and discuss the four broad groups (or types) of business-oriented web sites..
 
2. Define and discuss disintermediation.  Be sure to include how an intermediary might reduce the threat of disintermediation.
 
3. Discuss four types of auctions offered through EBay.  Describe briefly how EBay's feedback system works..
 
4. Discuss the retail value creation model discussed in class.  How might a web designer use it?
 
5. Define and describe portals and vortals.  What is the major difference between the two?

6. Define attractors as used in this class.  Discuss five types of attractors.

7. Describe positioning (i.e., defining your market position).  Why is it important?  How can it be done?

8. Discuss the five goals a web designer tries to accomplish via site content.

9. What is sustainable attractiveness?  Describe the levels of ease of imitation and examples of each.

10. Discuss four types of interactivity you can accomplish via on-line functions.