MKTG 675 Marketing Applications in eBusiness
Tuesday, Thursday 9:30 to 10:45 pm, Room BB 456
Professor Dr. Terence L. Holmes Phone 762-4108, e-mail
terry.holmes@murraystate.edu
Office Hours Tuesday
and Thursday, 8:15 to 9:15 am & 3:20 to 4:20 pm,
Wednesday, 8:15 to 10:45 am, 1:30 to 2:30 pm,
Friday 8:15-10:45 am, (if none of these work, we can make an appointment)
Required Textbook
Roberts, McGraw Hill, 2003 (custom), and Frontpage text.
Course Description
This course addresses selected computer/technology applications in
marketing. Concepts and techniques
important for understanding and applying such systems are emphasized.
The course is web-enhanced, with
both instructor- and publisher-upplied web resources. The instructor
website is http://campus.murraystate.edu/
academic/faculty/Terry.Holmes (that looks like a lot of
typing, but you can get there in three clicks from
Racernet) and the publisher website is http://www.integratingstrategies.com.
More information on
how we’ll use these websites will be provided during the semester.
Learning Objectives
After completing MKT 675, students will be able to . . .
1. Define basic Internet marketing and e-commerce concepts and terminology
2. Recognize Internet and other technology applications in marketing
3. Recognize and identify e-commerce and e-business models
4. Apply web design techniques in addressing elements of
the marketing mix
In part, the learning objectives are designed for students to develop the characteristics the university seeks to instill in its graduates, which are listed at the following site:
http://www.murraystate.edu/scholarships/msugrad.htm
Participation and Attendance
Activities will consist of class discussion and exercises
in the lab. You should attend class
regularly, prepared to discuss assigned material and participate
in assigned activities. In-class performance of all activities and discussion of the attendant issues
and information raised by these activities represents an integral part of the learning process.
Missing class will result in the following adjustment to the final grade:
four classes missed, one letter grade; six classes missed, two letter grades;
more than six unexcused absences, E for the course. Disruptive behavior will result in a lower participation
grade. Examples of disruptive behavior include leaving early and working
on non-class related activities. Any time Web Site Design is
listed as a class activity you are expected to be working on your project(s). You may choose to do site design and editing work outside of class,
on your own time. That is fine, and commendable, but you must spend class
time productively, visiting sites for design, merchandising, and other ideas, or
using it to talk with me and/or your teammates about ideas for your project.
Grading
There will be three semester exams of mixed format, (e.g., one or more
of the following: short essay,
definition, multiple choice, problem solution). Make-up exams (given only
for a university approved excuse), in a format designated by the instructor, must be scheduled within 24 hours of
the missed exam. Individual assignments are a personal web site and annotated
bibliography; team assignments are a database project and an e-business site
development project.
Grades are determined by total points as follows:
Exam 1 100
A = 537 or more points (89.5%)
Exam 2 100
B = 477-536
Final Exam 100 C = 476 or
fewer
E-Business 100
Personal Site 50
Annot. Bib. 50
Database 50
Participation
50
Total
600 points
Exercises
Students will participate in several lab exercises pertaining to various
course topics. I will provide
details preceding each exercise. Though not taken up for grading,
discussions pertaining to these
exercises will form part of the participation grade.
Academic Honesty Policy
You are expected to adhere to the standards of academic honesty, as
stated in the
undergraduate bulletin.
Special Assistance
Please inform the instructor early in the semester of any special needs
related to disability.
Schedule
Jan
18
Introduction:
syllabus, teaching philosophy, importance of Marketing
as a field of study, Overview of Marketing
20 Chapter 2, The Internet Value Chain, DQs 4, 6, & 7; Exercises 1, 2, and 3
Jan 25 Lab Work, continued, Web Design Basics, Personal Web Site Work
27 Chapter 6, Understanding Consumers
Feb
1
Web Site Design
3 Chapter 5
Feb
8 Lab 3, Lab Work, Web Site Design
10
Chapter 12,
Feb
15
Lab Work, Web Site Design
17
Feb 22 Exam 1 (Chapters 2, 6, 5, & 12 and any supplemental material)
24 Chapter 3, B2C
Mar 1 Lab Work, Web Site Design, Exam Review
3 Chapter 4, B2B
Mar 8 Lab Work, Web Site Design, Exam Review
10 Chapter 7
Mar 15 Lab Work, Web Site Design
17 Lab Work, Web Site Design
Spring Break, week of March 21
Mar
29
Chapter 8
31 Lab Work, Web Site Design, Exam Review
Apr 5 Exam 2 (Chapters 3, 4, 7, & 8 and any supplemental material)
7
Chapter 9
Apr 12 Lab Work, Web Site Design
14
Chapter 10
Apr
19 Lab Work, Web Site Design
21
Lab Work,
Web Site Design
Apr
26
Course Wrap-up and Review (and
Demonstrate Your Site slots as necessary)
28 Demonstrate Your Site
May
3
Demonstrate Your Site
5 Demonstrate Your Site, Exam Review
Final Exam Wednesday, May 11, 8:00 a.m. (Chapters 9 & 10 and any supplemental material)
Back
to Terry Holmes' main page
Statement of Affirmative Action and Equal Opportunity
Murray State University does not discriminate on the basis of race, color, national origin, sex, religion, marital status, age, or disability in employment, admission or the provision of services, educational programs and activities, and provides, upon request, reasonable accommodation including auxiliary aids and services necessary to afford individuals with disabilities an equal opportunity to participate in all programs and activities. For information regarding nondiscrimination policies contact the Office of Equal Opportunity, 270-762-3155 (V) or 270-762-3311 (TDD).