MKT 475 Marketing Strategies for E-Commerce, Online Version
(Prereq: MKT 360 or Consent of Instructor)
Professor Dr. Terence L. Holmes Phone: 762-4108, e-mail: terry.holmes@murraystate.edu
Office Hours Tuesday
and Thursday, 9:15 to 10:45
a.m.& 2:00 to
3:00
p.m.,
Wednesday, 9:15 to 11:15 a.m., 1:15 to 3:15 p.m.,
Friday 8:30-10:30 a.m., (if none of these work, we can make an appointment)
Required Textbook
Cox and Koelzer, Internet Marketing, Pearson Prentice Hall, 2004.
Course Description
This course addresses selected computer/technology applications in
marketing. Concepts and techniques
important for understanding and applying such systems are emphasized. The instructor
website is http://campus.murraystate.edu/academic/faculty/Terry.Holmes
(If you're reading a hard copy of this it looks like a lot of typing, but you can get there in three clicks from Racernet).
Learning Objectives
After completing MKT 475, students will be able to . . .
1. Define basic Internet marketing and e-commerce concepts and terminology
2. Recognize Internet and other technology applications in marketing
3. Recognize and identify e-commerce and e-business models
4. Apply web design techniques in addressing elements of
the marketing mix
In part, the learning objectives are designed for students to develop the characteristics the university seeks to instill in its graduates, which are listed at the following site:
http://www.murraystate.edu/scholarships/msugrad.htm
Participation and Attendance
Activities will consist of guiding announcements, lab exercises, discussion
boards, and quizzes. Performance of all activities and discussion of the attendant issues and
information raised by these activities represents an integral part of the
learning process.
Grading
Quizzes for chapter content, lab exercises, and the e-storefront web site
development project will form the material for grading determination.
Grades are determined by total points as follows:
Chapter Quizzes 100 A = 360 points (90%)
E-Store Project 200 B = 320-359
Lab Exercises/ 100 C = 280-319
Participation -----
D = 240-279
F = fewer than 240 points
Total 400 points
Exercises
Students will participate in several exercises pertaining to various
course topics. I will provide details, including a due date, preceding each exercise.
Academic Honesty Policy
You are expected to adhere to the standards of academic honesty, as
stated in the undergraduate bulletin.
Special Assistance
Please inform the instructor early in the semester of any special needs
related to disability.
Schedule
Introduction, discussion of syllabus, teaching philosophy, importance
of marketing as a field of study, assessment
Diagram of
Marketing Concept
Lab 1, Web Design Basics, E-Storefront
Project Phase I
Chapter 2,
Lab 2
Chapter 3, Web Site
Content, E-Storefront
Project Phase II
Lab 3, Retail Management Overview,
Lab Exercise
Online Stores,
Chapter 4, Site Attractiveness, Lab Exercise 4, Mall Anchors Away!, Retailer Site Visits,
Attractors, Lab
3, Attractors, E-tail Web Site Design
Chapter 5, Site Appearance & Organization, E-tail Web Site Design,
Alternatives for Taking an
E-Storefront Live Exercise
Lab 5
Chapter 6, Publicizing & Linking your site
Lab 6
Chapter 7, Internet Advertising
Lab 7
Chapter 8
Lab 8 , E-tail Web Site Design
Chapter 9, E-Mail Marketing
E-tail Web Site Design
Lab 9
Chapter 10, E-Mail Mechanics
Lab 10 , E-tail Web Site Design
Chapter 11, Composing
E-Mail
Lab 11
Course Wrap-up and Review
Demonstrate Your Site (i.e. send to me, with narrative)
Back to Terry Holmes' main page
Statement of Affirmative Action and Equal Opportunity
Murray State University does not discriminate on the basis of race, color, national origin, sex, religion, marital status, age, or disability in employment, admission or the provision of services, educational programs and activities, and provides, upon request, reasonable accommodation including auxiliary aids and services necessary to afford individuals with disabilities an equal opportunity to participate in all programs and activities. For information regarding nondiscrimination policies contact the Office of Equal Opportunity, 270-762-3155 (V) or 270-762-3311 (TDD).
University Links
Academic Honesty: http://www.murraystate.edu/cbpa/PDF/Honesty.pdf
Code of Ethics: http://www.murraystate.edu/cbpa/PDF/Ethics.pdf
Appeals/Grievance: http://www.murraystate.edu/cbpa/PDF/Appeals.pdf