MKT 475    Marketing Strategies for E-Commerce

Final Exam Review

Spring 2006

1. Discuss how to get people to come to your web site and how to keep them there longer.

2. Describe the web design project (e-storefront project) for MKT 475.

3. Discuss the use of FAQs on a website.

4. What is a site map and why is it used?

5. Describe the Kentucky Science and Technology Corporation and how its mission and efforts affect e-commerce in the state.

6. Discuss the Kentucky Innovation and Commercialization Center program and what it means for those in e-commerce.

7. Discuss e-mail marketing goals in general.  How do they fit into other marketing activity for a company?

8. Describe four critical goals for e-mail marketing.  Give two examples of specific objectives an e-mail campaign might include.

9. Describe five ways a simple e-mail text message can be enhanced with .html.

10. The text lists ten steps, with tips, to help e-mail effectiveness.  List these steps, with a brief comment about each.