Sample Instructions (Please note that the format of some of the questions may change)
Please answer the following essay questions using complete sentences.
Feel free to use any diagrams, tables, or drawings that will help clarify
your answers. The best answers will be thorough yet concise.
Brief, sketchy answers will not be rewarded with a majority of the possible
points. Sheer length does not substitute for quality. Good
luck!
Describe the “human resource challenge” for retailers. Discuss four trends that are part of this challenge.
Discuss why many retail firms separate the merchandising and store management functions. Describe four methods of coordinating merchandise management and store management.
Define and describe the use of GMROI. How does GMROI relate to the margin-turnover tradeoff?
Describe fashion merchandise buying and staple merchandise buying. Discuss three differences between these two types of merchandising/buying systems.
Discuss three advantages and three disadvantages of the following retail locations: downtown (CBD), regional shopping center, freestanding.
Discuss competition, demographics, and business climate as three issues in a region/market or trade area study.
Describe and discuss the general concept of geodemography/GIS. Discuss three ways a retailer might use such a system.
Compare and contrast these three types of shopping centers: power centers, regional shopping centers, and theme/festival marketplaces. Give two advantages of each type.
Define "private label" branding and why retailers use it.
Discuss
negotiation between retailers and vendors. How does relationship
marketing relate to the various potential outcomes (e.g., win-lose, etc.)?