Overview

You will conceive, design, and build a website for an online retail store (i.e., an "e-storefront").
You may choose an existing small business, but let me know the background of the business
before proceeding.  I'll be introducing you to various guidelines and resources to help you.

All you need, because no programming experience or web design experience is required for
this class, is an easy-to-use browser editor that will enable you to produce HTML documents
that will make up your website.  We'll be using Microsoft FrontPage in class, but if you are 

experienced and usually use something else, that is fine.  Just be sure your results will work

when you are to present to the class at the end of the semester.

In planning your e-storefront, you should always have in mind the minimum standards (listed
below) when you design the layout and choose the pictures and other content for it.  A good
way to start is to draw a rudimentary flowchart, with boxes representing the various pages
that make up your e-store.  We will be doing such a diagram in Phase II of your project.

As I said, I'll be providing other guidelines and design resources during the semester.  The 

usefulness and logic of some of the minimums will make more sense once we've covered 

related material.
 
 

Minimum Standards for MKT 475 E-Storefront Project

· Name of business

· Background of business, mission, target market(s)

· Site must include these:  main page, catalog page, order information
  page, and customer service page, (other elements described below)

· Site map

· Two product lines with a minimum of six products each (services are OK)

· Product descriptions, pictures, and prices

· Links to two pages (i.e., one-page “sites” that you’ll design) related to your
  business (these could be informational, recreational, related, affiliated, etc.)

· Information on discounts, payment, and shipping on order information page

· At least six FAQs, contact information on customer service page

· Logical links for the site’s pages

· Incorporation of at least three attractors
 

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