1. E-Tail Business and More Detailed Description
 

Think again about the type of on-line retailer you’re creating and your target market(s).
(At this time it would be preferable that you make a final decision on the business)
Expand the brief mission statement from Phase I about what your business entails and why,
including your target market(s) and their expectations for this type of retailer:

This e-tail business, Grill of My Dreams, will provide its customers, suburban and small town
homeowners, with a variety of gas and charcoal grills and accessories.  The web site will feature
helpful grilling hints, advice, customer support, ordering page, and two catalog pages, one for grills
and the other for accessories like covers, utensils, and add-ons.  The GofMD  customer will expect
to see grills in use, details of grills and accessories, customer testimonials, and other information
and visuals that will assure them of our expertise and

Now sketch out your basic design.  Simply envision the main page of your web site (what potential
and regular customers will see first and why) and describe it.  You might mention what text and visuals
you will present (ideas are fine, you don’t have to have the actual visuals yet, but work on getting them
every day you’re in the lab).  How will a visit to your site look and feel?  Refer (as always) to the project
minimums as a guide.

2. Your E-Business Differential Advantage

Always be thinking about this!  Use lab time to search for ideas.  Once again, consider the material we’ve
covered thus far.  Realize that as you discover new information and web sites, you will likely refine or even

totally change your differential advantage.