MKT 369 Final Exam Review
Spring 2006

1. Describe Connect Kentucky’s mission and what its efforts mean for retailers.

2. Describe and discuss the retail communication mix, including the tradeoffs between

    cost and control.

3. Describe and discuss integrated marketing communication.

4. Describe the three general pricing strategies. What are some ethical issues in pricing?

5. Compare communication methods based on personal/impersonal and paid/unpaid relative to

     their credibility, flexibility, cost, and control.

6. Compare and contrast the following store layouts: free-form, race track (loop), and grid. 

     Be sure to discuss the types of retailers most likely to use each type of layout.

7. Describe, compare, and contrast customized versus standardized customer service strategies.

8. Describe and discuss the Gaps Model for improving retail service quality.