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Publication,
Presentation and Professional Development Activities
Selected
Publications |
| "Word-of-Mouth
Communication in the Service Marketplace, with Glynn Mangold, The Journal of Services
Marketing, 13:1, 1999."Problems and Opportunities in Teaching Business
Ethics: Report on a Cross Cultural Collaboration Project," with Lidmila Nemcova, Perspectives
in Higher Education, Vol.7, 1999.
"Developing Information Technology Skills in the
Marketing Curriculum," with Glynn Mangold, Marketing Education Review, Fall
1996
"Electronic Online Data Retrieval in International
Business," with Linda Gillespie Miller, in How to Utilize New Information
Technology in the Global Marketplace: A Basic Guide, Fahri Karakaya and Erdener Kaynak
editors, Haworth Press, 1995.
"The Current Status of Outcomes
Assessment in Marketing Education," with Don Chamberlain and Rob Seay, Journal of
the Academy of Marketing Science, Fall 1991.
"Kentucky's Global Marketing Strategy:
What Response to the Soviet Union and Eastern Europe," with Ronald J. Kurth and Gary
Brockway, B&PA, Fall 1991.
"The Pizza Puzzle" and
"(Black)marketing in Rohanda" vignettes and instructional notes, in Business
Ethics Cases, Arthur Andersen & Co., S.C., 1991.
"Using Study Abroad Programs in
Internationalization Strategies: Why and How," Journal of Education for Business,
January, 1989.
"Efes Pilsen in the Turkish Beer
Market: Marketing Consumer Goods in a Developing Country" with Hamdi Demirel, International
Marketing Review, Spring 1988.
"Export Now: How Regional Universities
Can Help," B & PA, Fall 1988.
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Selected
Presentations and Consulting Activities |
| "Using the INTERNET for Instruction," with Linda Ferrell,
Professional Development Workshop for the Southwest Marketing Association Annual
Conference, March, 1999."Problems and Opportunities in Teaching Business Ethics:
Report on a Cross Cultural Collaboration Project," with Lidmila Nemcova, Alliance of
Universities for Democracy Annual Conference, November, 1998.
"Word-of-Mouth Communication, Personal
Experience and Satisfaction in the Consumer Purchase Decision," with Glynn Mangold, Proceedings,
Atlantic Marketing Association, Fall 1997.
Presenter at several export support seminars in
Hopkinsville and Paducah, 1995-97.
"The Global Marketing Debate and the
European Union," presented to Europe in Transition Professional Development
Seminar, Regensburg, Germany, 1994.
"Marketing as a Corporate Way of
Life," presented to Tennessee Valley Public Power Association Customer Service and
Communication Conference, 1993.
"Marketing in the Virtual
Organization," presented to Europe in Transition Professional Development
Seminar, Regensburg, Germany, 1993.
"Business Education in the United
States," with Linda Gillespie Miller, Hungarian/American Society of Business
Educators Annual Meeting, April 1991, Pecs, Hungary.
"Eight Strategies for Achieving
Integration of Language and Business Instruction" with Nancy Jedan, Proceedings,
Conference on Languages and Communication for World Business and the Professions, 1989.
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Selected
Professional Development Activities |
| Chair, University Regensburg
Exchange Committee which administers Regensburg exchange program including two way student
exchange, and faculty and staff professional development seminars, 1991-present. Co-organizer and presenter, Europe in Transition
Professional Development Seminars in Regensburg, Germany, 1993,1994,1996,1998.
Recipient of College's Outstanding Teacher
Recognition Award, 1993.
Program Faculty and Resident Director, Semester
in Regensburg Program, Fall 1992.
Co-author and Co-director (with J. Milton Grimes)
of Regensburg Project Grant Proposal which was awarded a grant of $10,000 by the AACSB and
AAC, Fall 1991.
Co-author (with Marcie Johnson, Interim
Director of the Center for International Programs) and Collegiate Administrator of the
European Community Scholar-in-Residence Program, Fall 1991-Spring 93.
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PROFESSIONAL
ORGANIZATION MEMBERSHIPS |
Academy of International Business
Alliance of Universities for Democracy, individual member
The GeoBusiness Association
Association for Global Business
Kentucky World Trade Center
Southwest Marketing Association |
Return to Dr.
Miller's Personal Page
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