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MKT 568: Global Marketing Management
Course Information Page
CATALOG
DESCRIPTION: |
This is the undergraduate capstone marketing course. It covers the
practice of marketing in a global economy. Major topics include (1) multinational
environmental scanning, (2) marketing planning and strategy in a global context, (3)
tactical international marketing decisions, (4) assessment of international market
opportunities, and (5) ethical considerations in global marketing |
| ASSIGNMENTS: |
- Eight 50 point tests, of which the lowest score may be dropped. Each test grade includes
a 30 point individual mini-test grade and a 20 point team grade.
- A 100 point country research project
- A 100 point mid-term examination,
- A 100 point final examination
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| TOPICS: |
Theoretical Foundations
Country Attractiveness
Negotiation simulation
Cultural Foundations
Marketing Research
Cultural Background of China
Buyer Behavior
Export Expansion
Licensing, Alliances, FDI
Mature and New Growth Markets |
Language and Culture
Business ethics
Emerging Markets
SPSS Dataset Analysis
Global Products and Services
Global Pricing
Global Advertising
Global Promotion
Global Distribution
Global Marketing Organization |
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