Electronic commerce is an essential component of corporate strategies for firms in business-to-business and business-to-consumer markets. This course focuses on marketing applications in ECommerce, with an emphasis on developing operational ECommerce sites in entrepreneurial enterprises using widely available applications software.
Prerequisites:  MKT 360 or consent of instructor

1. use Internet technologies in various communication applications (Email, forums, discussion lists, personal Web page),
2. conduct secondary and primary marketing research through electronic media,
3. use Microsoft Access 2000 to create an order entry system with an efficient user interface, and
4. use Microsoft Front Page 2000 to create a functioning  ECommerce Web site with transactional capability.

1. Two 100 point examinations covering text and Internet materials, one of which will constitute the course final examination.
2. A 50 team database development project in Microsoft Access 
3. A 50 point individuall Web site development project
4. A 100 point team eCommerce Web site development project
5. Most daily exercises require submission of written material to the course discussion list.  These exercises are not formally graded, though their completion is recorded.  This information will be used in determining grades in marginal situations, i.e. within one point of the boundaries cited below.

          A = 90% and above 
          B = 80% to 89.99% 
          C = 70% to 79.99% 
          D = 60% to 69.99% 
          E = below 60% 

1. Graded assignments are due by 4:30 PM on the date specified.  Late assignments will be assessed a 20% grade penalty.
2. Students may make up missed examinations only in extremely unusual circumstances and only with prior consultation with the instructor.
3. Individual extra work to improve a grade will not be allowed.
4. All students will take the final exam.  The Faculty of the Department of Management and Marketing expects professional quality performance on all written work submitted for credit in our courses. Professional quality performance includes; 1) proper grammatical construction and spelling, 2) logical and clear presentation of content, and 3) neat, well structured documents.
5. The Faculty of the Department of Management and Marketing expects students to be prepared for each class meeting. This includes studying assigned material before the class meeting at which it will be discussed. It also includes participating in class discussions.
6. With this reference, the Academic Dishonesty Policies of Murray State University and the College of Business and Public Affairs are incorporated into this document. These policies will be enforced vigorously in this course. Copies are available in the classroom and from the instructor. Students have full responsibility for reading, understanding and complying with these policies 

This is the CourseInfo site for this course.  You will use it to post messages to the Discussion Boards, view course Announcements and interact with other members of your team. To access the site for the first time, use the USERID  yourfirstname.yourlast name and the PASSWORD #### (the last 4 digits of your MSU identification number).  You should change this password and update your email address information as soon as possible after accessing this site.

Harcourt's Electronic Marketing Support Site

This is the site for the publisher of the course text.  It offers an Executive Briefing news service to highlight important daily events in Ecommerce as well as more extensive articles on relevant topics

 Spring 2001 Class Roster

This site contains pictures of all class members, their Email addresses and Web page URL's.