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SPRING 2001; THREE
CREDIT HOURS
Read
Me First
| INSTRUCTOR: |
Dr.
Fred Miller
Department of Management and Marketing
Fred.Miller@MurrayState.edu
451C BB, Phone 762-6206
9:30-12:00, M,W; 1:00-2:30 T,Th, or appointment |
| LOCATION AND
TIME: |
BB 456: Lab for
Global Business Analysis & TSM
11:00-12:15 T,Th |
| CATALOG
DESCRIPTION: |
Business geographics
(BG) refers to the specialized application of geographic information systems (GIS)
concepts and tools to the analysis of business problems. As these tools become
integrated into corporate information systems, managers in all fields must learn to apply
them effectively in business decision making. In this course, students will develop these
skills by learning the basic operations of GIS software and by completing several business
geographics projects using this software and a variety of data sources.
Prerequisites: MKT 667 or consent of instructor |
| PURPOSE: |
Consumer-focused,
quality-driven firms are increasingly integrating GIS tools into their corporate
information systems . To use these tools effectively, managers must develop skills
in business geographics - the application of GIS tools to business problems.
Business geographics allows decision makers to analyze business data, both internal and
external, from a spatial perspective. This approach uses mapping tools to present
demographic, customer, firm and competitor data in clear, visual formats which
communicate underlying relationships very effectively. In this course, students develop skills in business geographics
analysis by completing a basic course in ArcView GIS software, assigned exercises in major
BG applications and independent projects of their own design. |
| OBJECTIVES: |
At the conclusion of
the semester, students should be able to;
- demonstrate knowledge of business geographics concepts,
tools and applications,
- perform basic GIS tasks with ArcView 3.1 software,
- perform and present a market assessment analysis with
thematic mapping tools,
- geocode customer/company/competitor information,
- perform and present a customer profile analysis, and
- perform and present a site selection/ trade area analysis.
|
| GRADED ASSIGNMENTS: |
- Two 100 point examinations covering text materials and readings, one of which
will constitute the course final examination.
- Three 50 point class business geographics projects.
- One 100 point independent business geographics project.
- Successful completion of ESRI's Basics of ArcView online module.
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| GRADING SCALE: |
Final grades will be based on points
earned as a percentage of total possible points. The following scale will be altered only
for the benefit of the class.
A = 90% and above
B = 80% to 89.99%
C = 70% to 79.99%
D = 60% to 69.99%
E = below 60% |
| COURSE POLICIES: |
- Graded assignments are due by 4:30 PM on the date specified. Late
assignments will be assessed a 20% grade penalty.
- Students may make up missed examinations only in extremely unusual circumstances
and only with prior consultation with the instructor.
- Individual extra work to improve a grade will not be allowed.
- All students will take the final exam. The Faculty of the Department of
Management and Marketing expects professional quality performance on all written work
submitted for credit in our courses. Professional quality performance includes; 1) proper
grammatical construction and spelling, 2) logical and clear presentation of content, and
3) neat, well structured documents.
- The Faculty of the Department of Management and Marketing expects students to be
prepared for each class meeting. This includes studying assigned material before the class
meeting at which it will be discussed. It also includes participating in class
discussions.
- With this reference, the Academic Dishonesty Policies of Murray State University
and the College of Business and Public Affairs are incorporated into this document. These
policies will be enforced vigorously in this course. Copies are available in the classroom
and from the instructor. Students have full responsibility for reading, understanding and
complying with these policies
|
| PREREQUISITES: |
MKT 667 or consent of instructor |
| INSTRUCTIONAL ACTIVITIES:
|
ESRI's Introduction to ArcView GIS
online course, text/article readings and discussion, Web based exercises, and independent
projects |
| FIELD AND CLINICAL EXPERIENCES:
|
Students are encouraged to use actual
datasets for their companies in course-related projects. Proprietary information
will be protected. |
| RESOURCES: |
Text, Internet and WWW resources,
handouts, business geographics datasets |
| TEXTS: |
Harder, ArcView GIS Means
Business, 1997. (Required)
Excerpts from the following books are available
through online reserve:
- Grimshaw, Bringing GIS into Business, 1994
- Hughes, The Complete Database Marketer, 1996
- Longley and Clarke, GIS for Business and Service
Planning, 1995
- Pol and Thomas, Demography for Business Decision
Making, 1997
- Weinstein, Market Segmentation, 1994
ESRI, Using ArcView GIS , 1998 (Supplemental)
Subscription to Business Geographics or American Demographics
(Recommended)
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