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        MKT 685: BUSINESS GEOGRAPHICS

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The Uncertainty Avoidance Societal Norm

 

Low UAI

  • The uncertainty inherent in life is more easily accepted and each day is taken as it comes.

  •         Ease, lower stress.

  •         Time is free.

  •         Hard work is not a virtue per se.

  •         Weaker superegos.

  •         Aggressive behavior is frowned upon.

  •         Less showing of emotions.

  •         Conflict and competition can be contained on the level of fair play and used constructively.

  •         More acceptance of dissent.

  •         Deviance is not felt as threatening; greater tolerance.

  •         Less nationalism.

  •         More positive toward younger people.

  •         Less conservatism.

  •         More willingness to take risks in life.

  •         Achievement determined in terms of recognition.

  •         Relativism, empiricism.

  •         There should be as few rules as possible.

  •         If rules cannot be kept, we should change them.

  •         Belief in generalists and common sense.

  •         The authorities are there to serve the citizens.

High UAI

  •         The uncertainty inherent in life is felt as a continuous threat that must be fought.

  •         Higher anxiety and stress.

  •         Time is money.

  •         Inner urge to work hard.

  •         Strong superegos.

  •         Aggressive behavior of self and others is accepted.

  •         More showing of emotions.

  •         Conflict and competition can unleash aggression and should therefore be avoided.

  •         Strong need for consensus.

  •         Deviant persons and ideas are dangerous; intolerance.

  •         Nationalism.

  •         Younger people are suspect.

  •         Conservatism, law and order.

  •         Concern with security in life.

  •         Achievement defined in terms of security.

  •         Search for ultimate, absolute truths and values.

  •         Need for written rules and regulations.

  •         If rules cannot be kept, we are sinners and should repent.

  •         Belief in experts and their knowledge.

  •         Ordinary citizens are incompetent versus the authorities.

  Return to Hofstede' Cultural Indices Page

Last updated 05 January 2001. ©Murray State University, 2001
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