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        MKT 685: BUSINESS GEOGRAPHICS

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The Power Distance Societal Norm

 

Low PDI 

  •      Inequality in society should be minimized.

  •      All should be interdependent.

  •      Hierarchy means an inequality of roles, established for convenience.

  •      Subordinates are people like me.

  •      Superiors are people like me.

  •      The use of power should be legitimate and is subject to the judgment between good and evil.

  •      All should have equal rights.

  •      Powerful people should try to look less powerful than they are.

  •      Stress on reward, legitimate and expert power.

  •      The system is to blame.

  •      The way to change a social system is by redistributing power.

  •      People at various power levels feel less threatened and more prepared to trust people.

  •      Latent harmony between the powerful and the powerless.

  •      Cooperation among the powerless can be based on solidarity.

High PDI 

  •      There should be an order of inequality in this world in which everyone has his rightful place; high and low are protected by this order.

  •      A few should be independent; most should be dependent.

  •      Hierarchy means existential inequality.

  •      Superiors consider subordinates as being of a different kind.

  •      Subordinates consider superiors as being of a different kind.

  •      Power is a basic fact of society which antedates good or evil.  Its legitimacy is irrelevant.

  •      Powerholders are entitled to privileges.

  •      Powerful people should try to look as powerful as possible.

  •      Stress on coercive and referent power.

  •      The underdog is to blame.

  •      The way to change a social system is by dethroning those in power.

  •      Other people are a potential threat to one’s power and rarely can be trusted.

  •      Latent conflict between powerful  and the powerless.

  •      Cooperation among the powerless is difficult to bring about because of low faith in people norm.

 

  Return to Hofstede' Cultural Indices Page

Last updated 05 January 2001. ©Murray State University, 2001
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