AGH Global Marketing Seminar Schedule Page

COURSE CONTENT AND SCHEDULE Download and run the file aghppt.exe to obtain PowerPoint presenatations for each of the text chapters included in the course.
Date	Chap	Topic	Exercises
Foundations of Global Marketing
18 May	2	Global Competitive Analysis	Quality or Else video
19 May	3	Global Cultural Analysis	Going International video
22 May	4	Global Market Research	Japanese Etiquette video
Local Marketing Management in:
23 May	8	Mature Markets	Legacy of China video
24 May	9	New Growth Markets	Chinese Consumer article Branding in India articles
25 May	10	Emerging Markets	This Bud's for You video
Global Marketing Management
26 May	11	Globalizing Segmentation and Positioning	Global Marketers article
29 May	12	Global Products and Services	KFC in Japan video
30 May	15	Global Advertising	Global TV Advertising exercise
31 May	Examination