Quality or Else Video Team Exercise
Watch the Quality or Else video, making notes of points relevant to the
following questions.
- How are quality and customer satisfaction related, according to the managers in this
video?
- What firm-specific advantages (FSA's) are these firms seeking?
- Why are global operations necessary for the achievement of these FSA's?
- How are the countries in this video pursuing country-specific advantages within the context of
Porter's diamond?
Discuss these questions within your team and prepare answers for presentation to the
class.
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