This Bud's for You Video Team Exercise

Watch the This Bud's for You video, making notes of points relevant to the following questions.

1. What firm-specific advantages are at issue here for Anheuser Busch?  for Budejovice Budvar?
   
2. What entry method did Anheuser Busch attempt to employ in this situation? Why did the firm select this approach?
   
3. How did Budejovice Budvar respond to this effort?  Why?

Discuss these questions within your team and prepare answers for presentation to the class.

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Last updated 16 March 2000. ©Murray State University, 2000
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