Global TV Advertising Video Team Exercise

Watch the television advertisements from various countries and complete the accompanying forms, making notes of points relevant to the following questions.

1. Identify and explain the three criteria for evaluating the "Globalization Potential" of television advertising.
   

2. For the country assigned to you, identify the ad with the MOST potential for globalization. Explain
   

3. For the country assigned to you, identify the ad with the LEAST potential for globalization. Explain

Discuss these questions within your team and prepare answers for presentation to the class.

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Last updated 17 March 2000. ©Murray State University, 2000
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