MKT 575: Course Schedule

COURSE CONTENT AND SCHEDULE Links from this page are password protected and available only to students taking the course
Date	Chapters	Text Topics and Questions	Application Exercises
Readings and Exercises from Electronic Marketing			Communication & Research Technologies
16 Jan			Course Introduction Discussion Lists & Newsletters Personal Web Site Design I
23 Jan	3	Market Planning Stage eBay Overview	Personal Web Site Design II
30 Jan	6	The Virtual Store Concept Competitor Analysis in eBay	Personal Web Site Design III
6 Feb	7	Electronic Marketing Resources Customer Analysis in eBay	Business Information and Research Sites
13 Feb	8	Market Segmentation and Analysis eBay Marketing Strategies and Tactics	Personal Web Site Design IV
20 Feb	12	Capturing Customer Profiles Designing eBay Listings	Personal Web Site Design V
Tuesday, 27 February, Applied Science 304, Midterm Examination, Reedy (Chaps 3,6,7,8,12) Morley (Chaps 1-6) and exercises
27 Feb			Personal Web Site Design VI Personal Web Site Assignment Due
Web Marketing Technologies
6 Mar	13	Ongoing Customer Communication	Internet Marketing Resources: An Overview
13 Mar	14	Establishing/Promoting the Virtual Store	Business to Consumer eCommerce eCommerce Site Design
27 Mar			Business to Business/Government eCommerce eCommerce Site Design
Database Technologies in Marketing
3 Apr			eCommerce Site Design eCommerce Site Design Assignment Due
10 Apr	15	Security in eCommerce	eBusiness Database Design Assignment Part I: Creating Basic Database Objects
17 Apr	16	Opportunities in B2B eBusiness	Part II: Designing a Multi-Table Query
24 Apr	17	International Implications	Part III: Designing an Order Entry Form

1 May			Part IV: Designing a User Interface Database Application Assignment Due
Wednesday, 9 May, 8:00 AM, Applied Science 304, Final Examination; Reedy (Chaps 13-17), Access assignment and exercises

Last updated 28 February, 2001 . ŠFred Miller, 2001
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