|
SPRING 2000; THREE CREDIT
HOURS
| INSTRUCTOR: |
Dr.
Fred Miller
Department of Management and Marketing
Fred.Miller@MurrayState.edu
451C BB, Phone 762-6206
10:00-12:00 M,W; 2:00-4:00 T,Th, or by appointment |
| LOCATION AND
TIME: |
456 BB;
12:30-1:45
T,Th |
| CATALOG
DESCRIPTION: |
Electronic
commerce is an essential component of corporate strategies for firms in
business-to-business and business-to-consumer markets. This course focuses
on marketing applications in ECommerce, with an emphasis on developing
operational ECommerce sites in entrepreneurial enterprises using widely
available applications software.
Prerequisites: MKT 360 or consent of instructor |
| PURPOSE: |
In the era of
global, consumer-focused, quality-driven business philosophies, the discipline of
marketing plays a central role in the formulation and implementation of corporate
strategies. This has placed great demands on the discipline's primary functions of; 1)
learning about customers and their needs, 2) designing and implementing responsive
marketing strategies for goods and services, and 3) communicating these efforts to
customers. In recent years, advances in information technology have revolutionized these
knowledge-driven tasks made possible electronic implementation of these
functions through ECommerce. This course is designed to help students acquire knowledge of
these technologies and their application to ECommerce development. |
| OBJECTIVES: |
At the conclusion of
the semester, students should be able to;
- use Internet technologies in various personal communication
applications (Email, forums, discussion lists, personal Web page),
- conduct secondary and primary marketing research through
electronic media,
- use Microsoft Access to create an order entry system
with an efficient user interface, and
- create a Web retailing site with
promotional, product description and selection, shopping cart, order
processing, payment and customer service functions.
|
GRADED
ASSIGNMENTS: |
- Two 100 point examinations covering text and Internet materials, one of which
will constitute the course final examination.
- A 50 database development project in Microsoft Access
- A 50 point personal Web site development project
- A 100 point ECommerce Web site development project
- Most daily exercises require submission of written material to the course
discussion list. These exercises are not formally graded, though their completion is
recorded. This information will be used in determining grades in marginal
situations, i.e. within one point of the boundaries cited below.
|
| GRADING SCALE: |
Final grades will be based on points
earned as a percentage of total possible points. The following scale will be altered only
for the benefit of the class.
A = 90% and above
B = 80% to 89.99%
C = 70% to 79.99%
D = 60% to 69.99%
E = below 60% |
INSTRUCTIONAL
ACTIVITIES:
|
Application exercises, Internet and WWW
exercises, class discussion list, lecture, |
FIELD AND CLINICAL EXPERIENCES:
|
None |
| COURSE POLICIES: |
- Graded assignments are due by 4:30 PM on the date specified. Late
assignments will be assessed a 20% grade penalty.
- Students may make up missed examinations only in extremely unusual circumstances
and only with prior consultation with the instructor.
- Individual extra work to improve a grade will not be allowed.
- All students will take the final exam. The Faculty of the Department of
Management and Marketing expects professional quality performance on all written work
submitted for credit in our courses. Professional quality performance includes; 1) proper
grammatical construction and spelling, 2) logical and clear presentation of content, and
3) neat, well structured documents.
- The Faculty of the Department of Management and Marketing expects students to be
prepared for each class meeting. This includes studying assigned material before the class
meeting at which it will be discussed. It also includes participating in class
discussions.
- With this reference, the Academic Dishonesty Policies of Murray State University
and the College of Business and Public Affairs are incorporated into this document. These
policies will be enforced vigorously in this course. Copies are available in the classroom
and from the instructor. Students have full responsibility for reading, understanding and
complying with these policies
|
| TEXT: |
Maddox and
Blankenhorn, Web
Commerce: Building a Digital Business, 1998. |
COURSE
WEB SITES: |
http://live.excite.com/?uid=F730005933D15335 This site contains course information, current articles on related
topics and links to Web sites related to this course. You should plan to consult it often
during the semester.
http://www.upside.com/
This is the site for the publisher of the course text. It offers an
Executive Briefing news service to highlight important daily events in Ecommerce as well
as more extensive articles on relevant topics
Spring
2000 Class Roster
This site contains pictures of all class members, their Email addresses and Web
page URL's. |
| RESOURCES: |
Text, Internet and WWW resources,
handouts, CD ROM databases |
|
