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DEPARTMENT OF MANAGEMENT AND MARKETING
        MKT 685: BUSINESS GEOGRAPHICS

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COURSE CONTENT AND SCHEDULE 

Links from this page are password protected and available only to students taking the course

Week of 

Chapters 

Module/Chapter Title 

Exercise 

Introduction to ArcView GIS Course from ESRI's Virtual Campus 

16 Jan

1

 Course Overview The Basics of ArcView
23 Jan Querying Data in ArcView Querying Data in ArcView
30 Jan Working with Tables in ArcView Working with Tables in ArcView
6 Feb Analyzing Spatial Relationships Analyzing Spatial Relationships
13 Feb Presenting Information in ArcView Presenting Information in ArcView
20 Feb Creating Your Own Data in ArcView Creating Your Own Data in ArcView

Business Geographics Applications 

27 Feb

12

 Getting GIS Data for Business Applications Market Assessment
5 Mar

9

 Managing Commercial Real Estate Market Assessment
12 Mar

2

 Researching Retail Markets
Market Assessment Exercise Due		 Customer Profiling/Prospecting
26 Mar

4

 Increasing Newspaper Readership Customer Profiling/Prospecting
3 Apr

Examination: Chaps. 1,2,4,9,12 Market Area and Site Selection Exercise
10 Apr

5

 Finding New Banking Opportunities
Customer Profiling/Prospecting Exercise Due		 Market Area and Site Selection Exercise
17 Apr

6

 Realigning Sales Territories
Trade Area Analysis/Site Selection Exercise Due		 Individual Projects
24 Apr

3

 Evaluating Site Suitability Individual Projects
1 May

10

 Tracking Vehicles Automatically Individual Projects
Individual Projects Due

Monday,  7 May, 10:30 AM, Final Examination, Chapters 3,5,6,10
 

Last updated 05 January 2001. ©Murray State University, 2001
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