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DEPARTMENT OF MANAGEMENT AND MARKETING
        MKT 685: BUSINESS GEOGRAPHICS

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Stylistic Expectations for Project Reports

As you master the techniques of manipulating data and presenting it to readers in various formats, it is important that you produce figures that are clear, comprehensive and well-documented.  It is also important that these figures support the conclusions of your report clearly and directly. 

Text

Within the body of your written report, you should produce textual material which;

  • flows clearly from a description of the problem you are addressing, through the analysis you have performed to the results,  conclusions, and recommendations,

  • is organized with clear, logical headings and sub-headings, 

  • refers directly to the figures in the report, explaining clearly how each support yours conclusions and recommendations, 

  • explains the classification scheme for each map in the report, and

  • contains no grammatical, usage or spelling errors.

Maps

Your report should include several maps, either integrated into the document (as .jpg images) or included within full page figures (from ArcView layout).  Each map should include;

  • an appropriate and clear title,

  • documentation of the source and date of the background data,

  • clearly and logically titled legends and classification categories, which are properly formatted and which are NOT the variable names from the dataset, 

  • a reasonable number of classification categories in the legend,

  • appropriate, logical color scales (if appropriate), 

  • clearly contrasting colors within and between themes, and

  • classifications and labels which are clearly related to important measures and values reported in the analysis.

Charts

Your report should include several charts, either integrated into the document as Excel charts or included within full page figures (from ArcView layout).  Each chart should include;

  • an appropriate and clear title,

  • documentation of the source and date of the background data,

  • clearly and logically titled axes and/or legends, which are properly formatted and which are NOT the variable names from the dataset,

  • properly formatted axis tick values, 

  • scales which represent the data proportions realistically, and 

  • classifications and labels which are clearly related to important measures and values reported in the analysis.

Tables

Your report should include several tables, either integrated into the document as Excel/Word tables or included within full page figures (from ArcView layout).  Each table should include;

  • an appropriate and clear title,

  • documentation of the source and date of the background data,

  • clearly and logically titled headings for rows and columns,

  • logical formatting to reflect relevant relationships within the data, and  

  • classifications and labels which are clearly related to important measures and values reported in the analysis.

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Last updated 05 January 2001. ©Murray State University, 2001
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