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General Course Information Welcome to MKT 675: Marketing Applications in eBusiness. This course is designed to improve students’ skills in important information technologies relative to the discipline of marketing. Because these technologies are so broad, the course will be of value to students in many other fields as well. As this is a skill development course in communication technologies, Microsoft Access database applications, and Web site design, you will be expected to demonstrate basic competence in each of these tools. Therefore, you should plan to devote a significant amount of time to the development of these skills. This course does not have a computer course as a prerequisite. However, to be successful, you should have some basic familiarity with personal computer operations. You should be well versed in some word processing package, including (if you need them as I do) spelling and grammar-checking functions. You should have a basic competence with the fundamental design objects of Microsoft Access 2000. You should be comfortable with file management tools as your Web site will contain a multitude of files of various types. You should have some basic familiarity with an Email program and a Web browser. The Web design package for this course is Microsoft Front Page 2000, which is
available in all the labs of the Business Building. If you are taking this
course over the WWW, you must acquire this package on your own, as it is
essential for course assignments. This is not a lecture course. Even the text book topics will be covered primarily by independent learning followed by class discussion, both direct and electronic. In every lesson and exercise, you will engage in specific learning activities and share the results with classmates. You will be assigned to teams with responsibility for formulating team responses to text and exercise questions and posting those to the course discussion list. You will devise electronic communication systems to organize your team's internal interaction and external postings to class. I will be available physically (in the lab and in my office) and via Email at all times, to help with questions you have or difficulties you encounter. You will receive a Murray State Web2 account where you will publish the Web pages you develop for this class. You will receive the USERID and PASSWORD for this account during the early part of the semester. Through this account, you have a globally accessible platform for your resume and your Web site. You will be assigned to a team for purposes of answering text and exercise related questions. Your team will use the forums in the Course Discussion Boards to post answers to these questions. This material will be an important source for your review in preparation for examinations. You will also work as a team to design the organizational Web site required in the course. Finally, a note on deadlines. This course requires several submitted assignments, many of which build upon skills developed in earlier exercises. To develop these skills systematically, you must be committed to the timely completion of assignments. For this reason, the penalty for late assignments will be strictly enforced. Web students: While our primary method of communication will be Email, please feel free to contact me by phone or fax as well. I would also love to meet you in person. If you are on campus during the semester (or anytime for that matter), please make plans to stop by my office for a few minutes. Good luck this semester. |
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Last updated 05 January, 2001
. İFred Miller, 2001 |
