Business to Consumer ECommerce
Assignment
RATIONALE
The Internet can be more than an extension of a
company's communication effort. It can be a medium of direct sales to customers. Though
this sounds like a straightforward statement, it entails a variety of product/service
presentation, pricing, buying patterns and transaction procedures. In this assignment,
students will see some of the current approaches to Internet commerce and develop a basic
transactional Web site.
OBJECTIVES
At the conclusion of this exercise, you will be able to:
- discuss alternative electronic commerce software and payment
methods, and
- locate and evaluate transactional commercial Web sites..
READINGS
Using your WWW browser, review the following sites related
to Ecommerce, development systems and payment/security methods.
Next, use the following links to locate and visit five transactional Web
sites. For each site, answer the following questions.
- What is the role of this site in the firm's business? That is, is
it the sole medium of transactions or supplemental?
- What is the medium for transactions on the site? That is, how do
customers pay for products/services?
- How are prices determined on the site? Does the customer have any
influence over price?
- In what ways does the design of the site stimulate customer purchases?
Fail to do so? Explain your answer
Does the site serve as an effective medium for customer
purchases?
ACTIVITIES
Working with your team, post a
message to the appropriate Forum in the course Discussion Boards in
which you; a) identify the site (including URL) you consider to be most effective
and explain the reasons for its effectiveness, and b) identify the site (including
URL) you consider least effective and explain the reasons for its lack of
effectiveness.
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