Business Information and Research Sites
Assignment
RATIONALE
As the WWW develops, it is becoming and increasingly
important tool for secondary marketing research. Government and commercial sources
of information are publishing their data electronically. Magazines, newspapers,
business periodicals and academic journals are rapidly establishing their presence on the
Web. The result is a rich resource for secondary marketing research, which marketing
executives must learn to use effectively.
OBJECTIVES
At the conclusion of this exercise, you will be able to;
- locate and use the most basic secondary marketing information Web
sites,
- conduct a search of internet materials on a marketing topic of
your choice, and
- evaluate the value of the information you find for marketing
managers.
READINGS
Using your WWW browser, locate and review the
following sites. Prepare notes for the assignment below.
General Research Sites
Web-based Survey Research Sites
Economics Information and Research Sites
Finance Information and Research Sites
- Larry
Guin's Finance Sites - a jump station site maintained by Professor Guin,
excellent resource
- The Motley Fool - perhaps the best
known financial newsletter
- MSInvestor -
Microsoft's comprehensive investment site
- Quicken - award winning source of
personal financial information
- Hoover's
- extensive site of company and financial information with filtered
searching function
- Company
Sleuth - a research bot which gathers information on companies of your
choice
- CRAYON - create your own daily newspaper
of financial (or any other) information
- Ohio State's
Virtual Finance Library - extensive jump station site for the field
- Espin.net - online reports on
global equity markets
- Wall Street Journal -
world business news, select US, Asia or European initial view
- Asia Inc - online version of
leading Asian business publication
Marketing Information and Research Sites
Jump Station Sites on Various Topics
ACTIVITIES
- Using the tutorials and searching aids cited above,
construct Web search for a topic related to your academic/professional
field. Review the results and select a site you are interested in.
Using the evaluation tools provided by the Evaluate Web
Based Information site, assess the credibility of the information
provided by the site you selected. Post a summary of your search,
selection and evaluation process to the Team Area of the Course Forum.
- Working with your team, prepare and post a message to the appropriate thread in the
Course Discussion Board in which you;
a) post one of the messages from Activity 1, and b) describe the type and value of marketing information you found in:
- the three sites among those linked above which
your team found to be most valuble and
- three sites from your team's searches which your
team found to be most valuable.
|
