eCommerce
Site Design Team Assignment
(100 points)
In this assignment, your team will develop a
comprehensive, business-to-consumer eCommerce site, including a range of
informational and communication pages, an electronic catalog of products and a
payment and order system for purchasers.
Site Design (80 points)
Before designing your site, you should
complete the planning process for your eBusiness
operations. Then, using the Web authoring tools available to
you (including plug-ins and supplements available for
Front Page),
your team will construct an Ecommerce site with extensive customer interactivity, an electronic
catalog and order fulfillment system. The home
page of the site should be linked from the personal pages of all team members, though a return link is not
necessary. The site should be consistent with course stylistic
standards and include several components which;
- incorporate a consistent stylistic identity,
including a logo with the name of your organization, into the site
design format,
- provide a comprehensive navigational system within a
set of shared borders or frames,
- provide background information about the organization in a clear,
organized manner,
- provide users the opportunity to subscribe to an
electronic newsletter, with subscriber information captured in an Access
database table,
- provide Email communication with key people in the
organization at relevant places throughout the site,
- provide a links page with an explanatory
introduction and at least ten annotated links to related sites that might be
of interest to users,
- provide links to any eBay auctions your team is
offering, each auction should also be linked to the home page of this
site,
- provide an electronic catalog of at least 12
products in at least three categories, with pricing, feature information as well as product pictures, descriptions and a
one-button purchase function which allows users to pay for the product
through the Club's PayPal account,
- provide a threaded discussion list which allows users to discuss product/company
related topics, and
- provide a survey form page, formatted for efficient use of space, for collecting information on customers' preferences for your
type of product, responses to be stored in an Access database table..
Explanation of Site Design (20 points)
Review the lists of resources for evaluating
and promoting Web sites. Use these resources to identify ways of improving your
site. Publish your site and send me the URL as an Email message which also explains;
- the objective of your site,
- the target audience for your site,
- a brief description of your marketing strategy (4
P's) for the site,
- the design characteristics of the site which make it effective and
appropriate,
- your plans for evaluating the site's technical and
marketing effectiveness, and
- your plans for conventional and electronic promotion
of the site.
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