DEPARTMENT OF MANAGEMENT AND MARKETING MKT 675: MARKETING APPLICATIONS IN eBUSINESS                            Syllabus    Schedule   Library

Business to Business/Government eCommerce Assignment

RATIONALE

Increasingly, the Internet, and more specifically the World Wide Web, is becoming a means of establishing and maintaining commercial relationships between organizations, both business and governmental.  In this series of exercises, you will examine some of the major business to business/government eCommerce sites and assess their benefit in organizational marketing.

OBJECTIVES

At the conclusion of this exercise, you will be able to;

1. evaluate eCommerce initiatives for business and governmental markets,
2. describe the concepts and benefits of EDI and FEDI, and
3. describe various approaches to electronic billing for organizations.

READINGS

With your Web browser, access the listed sites to gather information on the following topics

ACTIVITIES

1. Working with your team, post a message to the appropriate thread in the Course Discussion Boards in which you; a) describe the approaches of the three of the  business to business/government sites listed, b) define EDI and FEDI, explaining their benefits to organizations, and c) describe the electronic payment system you find most attractive and its marketing benefits to organizations.

Last updated 05 January, 2001 . İFred Miller, 2001
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