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COURSE CONTENT AND SCHEDULE
You may download the PowerPoint
outline for each chapter by clicking on the chapter number. If you
prefer you may download a self-extracting file of PowerPoint outlines for
all chapters in the file 667PowerPoint.exe. |
|
Day |
Chap |
Topic |
Exercise |
| 27 Dec |
|
Course
orientation |
View introductory
video |
27 Dec-
5 Jan |
|
Market Assessment
Project |
Review
assignment
Form teams and select countries
Begin research |
23 Dec-
5 Jan |
|
E-Commerce Overview |
Review
assignment
Conduct research
Evaluate sites
Prepare report |
| 6 Jan |
2
4 |
Theoretical
Foundations
Country Attractiveness |
Quality or Else
video
Review of country research |
| 7 Jan |
3 |
Cultural
Foundations |
Going
International video
Struggle for Russia video |
| 8 Jan |
8
7 |
Marketing
Research
Buyer Behavior |
Branding in India
article
Japanese Culture video
Chinese Consumers article
E-Commerce Site Evaluation Discussion |
| 9 Jan |
5
6
9
10 |
Export
Expansion
Licensing, Alliances, FDI
Mature and New Growth Markets
Emerging Markets |
Coke and Pepsi
video
Tropicana in China article
Luxury Car video
This Bud's for You video
Mid-Term Examination review |
| 11 Jan |
|
Mid-Term Examination: Chapters 2-8 and
exercises |
| 12 Jan |
11
12 |
Globalizing
Marketing
Global Products and Services |
Global Marketers
and Local Tastes article
Coke in Japan video |
| 13 Jan |
13
14 |
Global
Pricing
Global Distribution |
Coca Cola in Asia
article
KFC in Japan video |
| 14 Jan |
15 |
Global
Advertising |
Yoplait
& Levi Straus Video
Global Advertising Exercise |
| 15 Jan |
|
Team Market Assessment Project
Presentations
Examination Review Session |
| 20 Jan |
|
Individual
written market assessment presentations due |
| 23 Jan |
|
Final
Examination: Chapters 9-15 and exercises |
| 28 Jan |
|
Team
written presentations on E-Business assignment due |
