COURSE ASSIGNMENTS,
ACTIVITIES AND RESOURCES
| GRADED ASSIGNMENTS: |
- Two 100 point examinations covering text and Internet materials, one of which
will constitute the course final examination.
- A 50 point E-Commerce Web site evaluation exercise
- A team market assessment project composed of four individual reports,
each worth 100 points (80 written, 20 oral)
|
| GRADING SCALE: |
Final grades will be based on points
earned as a percentage of total possible points. The following scale will be altered only
for the benefit of the class.
A = 90% and above
B = 80% to 89.99%
C = 70% to 79.99%
D = 60% to 69.99%
E = below 60% |
INSTRUCTIONAL ACTIVITIES:
|
Lecture, class discussion,
video and article-related exercises, Internet and WWW
exercises, independent research |
| FIELD AND CLINICAL EXPERIENCES: |
None |
| TEXT: |
Johansson,
Global Marketing, 1997 |
| RESOURCES: |
Text, Internet and WWW resources,
handouts, CD ROM databases
Global Marketing
Information Page Global Marketing
Information Page |
|
