DEPARTMENT OF MANAGEMENT AND MARKETING
MKT 667:  MARKETING PLANNING AND APPLICATION
HONG KONG SECTION

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COUNTRIES AND RESEARCH TOOLS

Countries and Project Datasets

Teams may select any of the following countries.  Click the appropriate button to download data covering the designated topics.  Political risk information is from the Political Risk Service's Annual Handbook.  Socioeconomic data is taken from the World Development Indicators, 1998 CD provided by the World Bank.  Beer market data for each country is in the form of article summaries from trade publications extracted from Information Access Company's databases on the DIALOG system.  All data are provided for academic purposes by the providers and should not be disseminated to persons outside this class.  Nor should the data be used for projects not related to this class without specific permission from the instructor AND the data providers.

Country Political Risk Data Socioeconomic 
Indicators Data
Etiquette
Information
Beer Market 
Background Data
Brazil

France
Japan
Germany
India
Malaysia
Mexico
Poland
Spain
Thailand

Additional Resources

In addition to the datasets above, you should consult the following CD ROM and WWW resources in your research.  These citations are NOT exhaustive.  You should consider them simply as the starting point for your research.

National Trade Data Bank  

Available in the Institute Office, this CD contains a wealth of international trade information, including the following reports;
  • Country Commercial Guide

  • Country Marketing Plan 

  • Department of State Background Notes

  • Economic Policies and Trade Practices

  • Foreign Economic Trends

  • International Business Practices - regionally and by country

  • Overseas Business Report

  • Overseas Business Services of DoC

  • Trade and Investment Barriers

  • Travel Conditions  

Grollier's Multimedia Encyclopedia 

Available in the Institute Office, this CD contains a information on the history, aesthetics and current situation of the countries we are studying

Access World Trade

A collection of resources for firms engaging in international trade
Global Dataset An Access file with useful data on gender empowerment, income distribution and Hofstede cultural dimension scores

CIA World Factbook

An annual compendium of socioeconomic statistics

Encyclopedia Britannica

The most comprehensive encyclopedia in the world

International Business Library

A collection of international business resources

International Business Jump Station Site

A collection of Web sites for international business applications

U.S. Department of State

Information on regions and countries of the world, Background Notes
Human Languages Jump station site for language related resources
ITA's Global Data Links A collection of links provided by the International Trade Administration of the U.S. Department of Commerce
ESRI's Global Thematic Mapping Site ESRI's desktop mapping site to produce global thematic maps based on Newsweek's 1994 dataset of socioeconomic statistics
Getting Through Customs An intercultural communication consulting firm with country information

Nyenrode Business Information Services

A collection of resources from Nyenrode International Business School
Yahoo's Country Directory A directory of country information sources from Yahoo.com

 

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Last updated 22 December, 1999. ©Murray State University, 1999
Send comments to Fred Miller